“The winter holidays are serious business – both for retailers hoping to make their revenues for the year and for consumers trying to make the perfect dinner and find the right gift at the best price. As the sector grapples with tepid consumer confidence, rampant discounting and smaller families, there may not be much to celebrate in the coming seasons.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Purchase Trends by Holiday
Intent to Purchase
Attitudes toward Holiday Shopping
Who Gifts are Purchased For
Retailers Shopped for Holiday Items
Shopping Behavior and Preferences
Improvements to Holiday Shopping
Race and Hispanic Origin
Consumer Segmentation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
29th April 2015
“A good deal can motivate consumers to shop even if they weren’t planning on it. Retailers can use heavy-up promotions akin to Black Friday online and/or in-store in order to kick start a key selling season and generate quick awareness of discounted merchandise.” 
17th December 2014
"This is a high-pressure time of year as frenzied consumers rush to finish their holiday shopping. Retailers should take steps to cater to the last minute shoppers, offering free or reduced shipping online, guaranteed fast lines in-store, or other special discounts.”
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As larger traditional families fade, will winter holidays follow?
