Cause Marketing - US - November 2014
Cause Marketing - US - November 2014

“As partnering with a cause organization has become a standard marketing tactic, it has become increasingly difficult to stand out from competitors using cause marketing. Consumers have become skeptical of cause marketing and some brands have seen backlash from aligning with controversial causes.”

more
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Issues and Insights
Trend Application

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Influence of Cause Marketing on Purchasing Decisions
Reactions to Cause Marketing
How Consumers Learn About Cause Marketing
Causes Companies Should Support
Attitudes – Positive Opinions and Cause Marketing
Attitudes – Negative Opinions and Cause Marketing
Changes in Behavior Around Cause Marketing
Appeal of Various Cause Marketing Strategies
Impact of Race and Hispanic Origin
Consumer Segmentation

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators
Marketing Strategies
Social Media

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Social Media
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations