Mobile Apps - US - September 2013
Mobile Apps - US - September 2013

“The high app engagement level of Millennials makes them a lucrative target and companies targeting the demographic should consider their particular interests. This generation is more willing to pay for apps, and while ad revenue is still a major part of generating income for developers they must ensure their ads are not intrusive. Personalizing ad content and offerings to the app user can be effective and if it is related ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

App Downloads and Deletions
App Usage and Frequency
Reasons for Downloading New Apps
Trying New Apps
Attitudes toward Mobile App Advertising
Social Influence on Apps
App Usage – Smartphone vs. Tablet
Mom, Dads, and the Presence of Children
Teens and Mobile Apps
Impact of Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Themes and Innovations
Case Studies in App Marketing

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Trade Associations