“The computer market does not lack for innovation. In fact, so much effort has been placed in product development that the industry may have temporarily stepped ahead of consumer taste and awareness, and run into problems that can be tackled via marketing rather than an endless stream of new technologies and functionality.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size
Competitive Context
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Computer Ownership
Intent to Purchase
Attitudes toward Brands
Motivations for Purchasing
Computer Forms and Features
Impact of Gender and Age
Impact of Marital and Parental Status
Impact of Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovations and Innovators
Social Media
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Key Driver Analysis
Appendix – Social Media
Appendix – Trade Associations
23rd April 2014
"The Chromebook is unlikely to create a fourth segment to personal computing and communications - Laptop, Tablet, Phone, Chromebook – but it does bring a new niche to the market. The Chromebook does to the connected era what dumb terminals did for the mainframe era, providing very little local processing while offering significant ...
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