“The outbreak of COVID-19 had less impact on the pet market, indeed the desire for pet companionship is even stronger. Owners’ love and care for their pets will remain unaffected by the virus, and the pet market is expected to continue to grow after consumers’ financial status stabilises.

Pets are no longer merely animals, but considered as friends and children. Owners are increasingly influenced by scientific knowledge and environmentally-friendly rearing attitudes and value the pet-keeping experience. They invest in all aspects of their pets’ lives, moving beyond just meals and snacks to provide good living conditions for pets, and demand activities such as travelling with pets, learning more about pets through lectures and pet training classes. Emerging spending such as pet healthcare, pet beauty and leisure activities for owners and pets are expected to boost the growing pet care category, particularly in light of the rising popularity of social petworking.”

– Gloria, Research Analyst, 31 July 2020

This Report will cover the following areas:

The impact of COVID-19 on the pet market and the key trends after COVID-19

Pet owners’ profile, their relationships and attitudes towards pets

Pet owners’ spending on different pet-related categories, their preferred pet-related activities, and desirable services for pets

The efficient information channels to reach pet owners, and the effective purchase channels