“The COVID-19 outbreak will slow value decline in 2020, as parents stockpile on essentials in the short-term. Buying behaviours will normalise however, and the category is set to continue on its downward trajectory as birth rates continue to decline and parents streamline their routines. The COVID-19 outbreak will leave household finances squeezed, which will see parents further cut back on spend. However niche brands with a natural/organic positioning or ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
The Impact of COVID-19 on Babies’ and Children’s Personal Care Products, Nappies and Wipes
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Products Bought for Babies and Children
Retailers Used for Babies’ and Children’s Personal Care Products, Nappies and Wipes
Usage and Interest in Babies’ and Children’s Personal Care Products and Services
Purchase Drivers of Babies’ and Children’s Personal Care Products
Behaviours around Buying Babies’ and Children’s Personal Care Products
Attitudes towards Babies’ and Children’s Nappies, Training Pants and Baby Wipes
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
11th January 2021
“Following the announcement of school closures in the UK as part of the latest national lockdown on 4 January 2021, there are opportunities for children’s personal care brands to step up with initiatives that help ease the pressure on parents juggling work commitment and child education at home. Online educational ...
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The impact of COVID-19 on consumer behaviour and the Babies’ and Children’s Personal Care Products, Nappies and Wipes market.
