Table of Contents
Introduction & Abbreviations
-
- INTRODUCTION
- OTHER RELEVANT REPORTS
- DEFINITION
- ABBREVIATIONS & TERMS
- Abbreviations
- Terms
Executive Summary
-
- STATE OF THE MARKET
- MARKET DRIVERS
- SUPPLY STRUCTURE
- ADVERTISING
- RETAIL DISTRIBUTION
- WHO AND HOW MUCH?
- ATTITUDES TOWARDS DVD/VHS RENTAL AND PURCHASE
- THE FUTURE
Market Drivers
-
- DVD PLAYER OWNERSHIP
-
- Figure 1: U.S. penetration of DVD players, 1997-2003
- THE HOME THEATER SYSTEM
-
- Figure 2: Household penetration of large screen/projection TVs and home theater systems players, 2001-03
- TELEVISION AND VCR PENETRATION
-
- Figure 3: Ownership of home video equipment, October 2000-September 2001 vs. June 2002-May 2003
- CONSUMER LIFESTYLE
-
- Figure 4: Consumer annual hours spent with competing media, 1998-2002
- COMPETITION WITH OTHER FILMED ENTERTAINMENT FORMATS
- Convenience
- Release dates
- PIRACY AND DIGITAL RIGHTS PROTECTION
- DEMOGRAPHICS
- Young consumers
-
- Figure 5: American youth and young adult population projections, by age, 1998-2008
- Increasing number of minority households
-
- Figure 6: Number of U.S. households, by race/ethnicity, 1998-2008
- Households with children
-
- Figure 7: Projected growth in number of households with children, 1998-2008
- DISPOSABLE INCOME
-
- Figure 8: PDI, at current and constant values, 1997-2002
Market Size & Trends
-
- MARKET SIZE
-
- Figure 9: Total U.S. retail sales of video software, at current and constant prices, 1998-2003
-
- Graph 1: Total U.S. retail sales of video software, at current and constant prices, 1998-2003
- TRENDS
- Overview
- Convergence of entertainment software
- Expansion of bonus material
- DVD household purchase holding
- DVD prices falling
- DVD catalog and boxed collection explosion
Market Segmentation
-
- INTRODUCTION
-
- Figure 10: Sales of video software, segmented by rental and sell-through by format, 2001 and 2003
- Graph 2: Sales of video software, segmented by rental and sell-through by format, 2001 and 2003
- RENTAL SALES
- Overview
-
- Figure 11: Video software rental revenue, 1998-2003
- VHS rental
-
- Figure 12: VHS rental revenue, 1998-2003
- DVD rental
-
- Figure 13: DVD rental revenue, 1998-2003
- SELL-THROUGH SALES
- Overview
-
- Figure 14: Video software sell-through revenue, 1998-2003
- VHS sell-through
-
- Figure 15: VHS sell-through revenue, 1998-2003
- DVD sell-through
-
- Figure 16: DVD sell-through revenue, 1998-2003
Supply Structure
-
-
- Figure 17: Studio sales, by revenue stream in the U.S., 1999-2007
- Figure 18: Manufacturer sales of video software in the U.S., 2001 and 2003
-
- Graph 3: Manufacturer sales of video software in the U.S., 2003
-
Advertising & Promotion
-
- ADVERTISING
-
- Figure 19: Video software advertising in the U.S., 2002
- PROMOTIONS AND PARTNERSHIPS
Retail Distribution
-
- INTRODUCTION
-
- Figure 20: Leading retailer sales of DVD software in the U.S., 2001 and 2002
- VIDEO SPECIALISTS
- Blockbuster
- Hollywood Entertainment
- Movie Gallery
- Other Leading Video Specialists
- MASS MERCHANTS
- Wal-Mart
- Target
- Kmart
- WAREHOUSE CLUBS
- Costco
- Sam’s club
- ELECTRONICS STORES
- Best Buy
- Circuit City
- MUSIC SPECIALISTS
- Musicland (Sam Goody, Media Play)
- Trans World Entertainment
- Hastings Entertainment
- MTS (Tower Records)
- Borders Books and Music
- ONLINE RETAILERS
- Amazon
- Netflix
- Other online retailers
- SUPERMARKETS
- MAIL ORDER CLUBS
The Consumer
-
- INTRODUCTION
- PARTICIPATION IN MARKET
- Adult participation
-
- Figure 21: Incidence of DVD or VHS purchase or rental in previous 12 months, June 2002-May 2003
-
- Figure 22: Incidence of DVD or VHS purchase or rental in previous 12 months, by gender, June 2002-May 2003
-
- Figure 23: Incidence of DVD or VHS purchase or rental in previous 12 months, by age, June 2002-May 2003
-
- Figure 24: Incidence of DVD or VHS purchase or rental in previous 12 months, by presence and age of children, June 2002-May 2003
-
- Figure 25: Incidence of DVD or VHS purchase or rental in previous 12 months, by race/ethnicity, June 2002-May 2003
-
- Figure 26: Incidence of DVD or VHS purchase or rental in previous 12 months, by household income, June 2002-May 2003
- Co-existence with other media delivery formats
-
- Figure 27: Incidence of DVD or VHS purchase or rental in previous 12 months, whether respondent has cable or satellite dish, June 2002-May 2003
-
- Figure 28: Incidence of DVD or VHS purchase or rental in previous 12 months, by county size, June 2002-May 2003
-
- Figure 29: Incidence of DVD or VHS purchase or rental in previous 12 months, by movie attendance, June 2002-May 2003
-
- Figure 30: Incidence of DVD or VHS purchase or rental in previous 12 months, by purchase or rental, June 2002-May 2003
- Teen DVD or VHS purchase or rental
-
- Figure 31: Incidence of teen DVD or VHS purchase or rental in previous 12 months, June 2002-May 2003
-
- Figure 32: Incidence of teen DVD or VHS purchase or rental in previous 12 months, by home video equipment in household, June 2002-May 2003
-
- Figure 33: Incidence of teen DVD or VHS purchase or rental in previous 12 months, by age and gender, June 2002-May 2003
-
- Figure 34: Incidence of teen DVD or VHS purchase or rental in previous 12 months, by race/ethnicity, June 2002-May 2003
-
- Figure 35: Incidence of teen DVD or VHS purchase or rental in previous 12 months, by household income, June 2002-May 2003
- Child participation in market
-
- Figure 36: Incidence of children’s DVD or VHS purchase/gift or rental in previous 12 months, June 2002-May 2003
- FREQUENCY OF PURCHASE OR RENTAL
- Adults
-
- Figure 37: Frequency of DVD and VHS purchase or rental, in last 3 months, June 2002-May 2003
- Teens
-
- Figure 38: Number of DVDs purchased by teens in last 3 months, June 2002-May 2003
- DVD FREQUENCY—PURCHASE AND RENTAL
-
- Figure 39: Average number of DVDs bought and rented, by selected demographics, June 2002-May 2003
- CONTENT OF PRODUCT SOLD/RENTED
- Adults
-
- Figure 40: Types of movies bought or rented, by whether respondent bought or rented videotapes or DVDs in the last 12 months, June 2002-May 2003
- Teens
-
- Figure 41: Types of movies bought or rented by teens, by whether respondent bought or rented videotapes or DVDs in the last 12 months, June 2002-May 2003
- Selection of content by or for children
-
- Figure 42: Whether child picks out movies rented, by gender and age, June 2002-May 2003
- PLACE OF PURCHASE/RENTAL
- Purchase (adults and teens)
-
- Figure 43: Where DVDs were purchased by adults and teens, in the last 6-12 months, June 2002-May 2003
-
- Figure 44: Where video cassettes were purchased by adults and teens, in the last 6-12 months, June 2002-May 2003
- Rental (adults and teens)
-
- Figure 45: Where DVDs were rented by adults and teens in the last 6-12 months, June 2002-May 2003
-
- Figure 46: Where video cassettes were rented by adults and teens in the last 6-12 months, June 2002-May 2003
- DVD PRICING
-
- Figure 47: How much respondent would pay for a new DVD movie, August 2003
- ATTITUDES TOWARDS DVD/VHS PURCHASING, RENTAL AND VIEWING
-
- Figure 48: Attitudes towards video software, August 2003
-
- Figure 49: Attitudes towards video software, by gender, August 2003
-
- Figure 50: Attitudes towards video software, by age, August 2003
-
- Figure 51: Attitudes towards video software, by household income, August 2003
-
- Figure 52: Attitudes towards video software, by whether respondent has children under 18 in household, August 2003
- ATTITUDES TOWARDS RENTING DVD/VHS PRODUCT
-
- Figure 53: Attitudes towards video rental, August 2003
-
- Figure 54: Attitudes towards video rental, by gender, August 2003
-
- Figure 55: Attitudes towards video rental, by age, August 2003
-
- Figure 56: Attitudes towards video rental, by whether respondent has children under 18 in household, August 2003
- SUMMARY
Future & Forecast
-
- FUTURE TRENDS
- Falling prices
- Disposable discs?
- Increased DVD player penetration
- Consumer lifestyle
- Alterations to release window schedule
- MARKET FORECAST
- Overview
-
- Figure 57: Forecast of U.S. retail sales of video software, at current and constant prices, 2003-08
- Figure 58: Sales of video software, segmented by rental and sell-through, by format, 2003-08
-
- Graph 4: Sales of video software, segmented by rental and sell-through, by format, 2003-08
- Video Software Rental
-
- Figure 59: Forecast of U.S. video software rental revenue, at current and constant prices, 2003-08
- Video Software Sell-through
-
- Figure 60: Forecast of U.S. video software sell-through revenue, at current and constant prices, 2003-08
- Forecast factors
APPENDIX: Trade Associations
Back to top