Content Map
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Content Map
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Content Map
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Content Map
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Search Within Report
What you need to know
2018 was a sluggish year for the British economy, but consumer spending continued to grow, underpinned by positive real wage growth across the year as inflation slowed and average weekly earnings increased.
However, while people’s confidence in their own financial situation continues to hold up, the uncertainty surrounding Brexit is fuelling widespread concerns about the future of the economy. Should this start to impact people’s confidence in their own finances, the result could be a sharp downturn in consumer spending.
That said, although Brexit is currently dominating the national debate, it is important to recognise that, there are other important purchase drivers. The consumer understanding of corporate behaviour has become far more nuanced in recent years, and brands are being held to a higher standard than ever. In this Report, Mintel has examined what this means for consumer behaviour and, in particular, whether people hold local businesses to a different set of standards to multinational corporations.
