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Marketing to Over-55s - China - March 2019
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Issues and Insights

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Marketing to Over-55s - China - March 2019
Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – What You Need to Know
Market Factors

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Marketing to Over-55s - China - March 2019
Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Demographic Overview
Psychographic Overview
Daily Activities
Purchase Priorities
Purchase Decision Makers
Health Issues
Health Management

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Marketing to Over-55s - China - March 2019
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations
Search

What you need to know

The number of older people in China is increasing rapidly, exacerbating population ageing in the country. According to China’s National Bureau of Statistics (NBS), there were 249.5 million people aged 60 and over in China as of the end of 2018, accounting for 17.9% of the population. It is predicted that number will reach 487 million or 34.9% of the country’s population by 2050. As life expectancy increases, how people spend their twilight years may gradually change and seniors will demand more quality time, products and activities. This is a huge under-developed market for businesses to dig into and holds great consumption potential.

Covered in this Report

Seniors aged 55-74 (born between 1944 and 1963) were interviewed for this Report, while those aged 75 years old or above were not surveyed due to the accuracy of respondents’ answers.

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