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Marketing Financial Services to Women - US - October 2018
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Marketing Financial Services to Women - US - October 2018
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size
Market Breakdown

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Marketing Financial Services to Women - US - October 2018
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Responsibility for Financial Decisions
Learning About Financial Services
Financial Priorities
Financial Activities
Spending Preferences

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Marketing Financial Services to Women - US - October 2018
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Attitudes toward Financial Management

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Marketing Financial Services to Women - US - October 2018
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
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What you need to know

Women and men think about money differently and, to some extent, have different financial goals and priorities. As women begin to gain financial control, institutions and advisors need to recognize that women don’t think about money the same way as men, and they need to learn to connect with women in a way they understand.

Definition

The purpose of this report is to provide insight into the way women view and handle their personal finances. Their financial priorities and attitudes toward money management are covered as well, often in comparison to men’s. For more information, please see Mintel’s Reports Marketing Financial Services to Women – US, November 2012, Investment Trends – US, February 2017, Millennials and Finance – US, April 2017, Marketing Financial Services – June 2017, and Lifestage Marketing in Financial Services – US, July 2018.

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