“Brand familiarity remains a key factor in the choice of main current account provider. However, multi-account ownership is growing and customers using more than one account are less wedded to established brands for their additional accounts. Tools which help people make the most of their money and Open Banking partnerships offering access to other products and services, are changing people’s attitudes about what to expect from a current account ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Environment
Switching Activity
Regulatory and Legislative Changes
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Current Account Ownership
Current Account Switching Activity
Current Account Switching Behaviours
Likelihood to Switch Account
Future Switching Behaviours
Likelihood to Switch to Different Types of Provider
Important Factors in Choice of Current Account Provider
Attitudes towards Current Accounts and Current Account Switching
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Providers Share of the Current Account Market
Competitive Strategies and Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
30th April 2020
“Starling’s ‘Connected Card’ shows how the neo-banks can respond quickly in a crisis by delivering practical solutions to pressing issues. But the roll-out of a very similar proposition by RBS just weeks later shows how the incumbents have upped their game technologically and highlights the challenges the neo-banks face in ...
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Multi-account ownership is growing, and brands need to adapt
