“While there appear to be opportunities for further growth within the kitchen roll segment, there is still a prevailing attitude among consumers that it is an area on which they can cut spend. It is not that consumers do not see a difference between expensive and budget products, but that consumers currently struggle to see the need to trade up. As consumers are using kitchen roll products as alternative to ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage and Purchase of Household Paper Products
Important Factors When Choosing Toilet Paper
Household Paper Product Behaviours
Change in Purchase Frequency of Facial Tissues
Interest in Household Paper Innovations
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Attitudes towards Household Paper Products
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – The Market
31st July 2020
“As part of its pledge to a more sustainable future, in June 2020 Kleenex announced the launch of new plastic-free and easy to recycle packaging for all its tissue ranges. Although demand for eco-friendly homecare products is currently strong, the economic aftereffects of the pandemic will lead consumers to trade ... 
22nd October 2019
“Usage of disposable paper goods, such as kitchen rolls, is widespread and likely to grow in the near future, especially due to the convenience offered by such products. However, the long-term sustainability of single-use paper products is becoming a sensitive topic which consumers have already started questioning.”
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Driving growth in kitchen roll
