Marketing to Women - UK - January 2019
Marketing to Women - UK - January 2019

“Younger women are demanding more social responsibility from companies. Campaigns that aim to affect societal change rather than just promoting a new product or service are likely to become an expectation for this cohort. However, in trying to create a more inclusive, diverse image, some advertising campaigns have missed the mark by polarising women further. As well as potentially normalising unhealthy habits, attitudes and behaviours, this threatens to undermine diversity ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Interest in Sector Advertising
Appeal of Advertising Mediums
Interest in Diversity in Advertising
Attitudes towards Advertising
Memorable Elements in Advertising Campaigns
Behaviours around Advertising
Positive Representations of Women in Advertising
Attitudes towards Social Stereotypes
Comfort with Discussing Personal Matters
Barriers to Seeking Mental Health Help

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information