Sugar and Gum Confectionery - UK - January 2019
Sugar and Gum Confectionery - UK - January 2019

“The price-sensitivity of the sugar confectionery market and the powerful influence of price promotions present a real challenge to mainstream players. This puts the onus on operators to create even more compelling – and importantly unique - reasons to buy products. Positively, there are a number of largely untapped opportunities in terms of innovation in the mainstream. These include more sophisticated, adult-oriented products, sweets featuring savoury flavours and vegan sweets.”

– Emma Clifford ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues and Insights
The Market – What You Need to Know
Market Size and Segmentation
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Usage of Sweets and Gum
Reasons for Chewing Gum
Barriers to Chewing Gum
Reasons for Purchasing Sweets
Choice Factors for Sweets
Attitudes towards Sweets
Attitudes towards Gum

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations, and Supporting Information
Appendix – Market Size and Forecast
Appendix – Market Share
Appendix – Launch Activity and Innovation
Appendix – Advertising and Marketing Activity
Appendix – The Consumer