China Biscuit, Crackers and Cookies Market Report 2019
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Providing the most comprehensive and up-to-date information and analysis of the Biscuit, Crackers and Cookies market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report examines China’s retail market of biscuits, crackers and cookies. Market size comprises sales through all retail channels including direct to consumers. Mintel divides the biscuit market into two segments:
Savoury biscuits: this includes
Sweet biscuits: this includes
Product innovation and premiumisation has helped the biscuits market to recover in terms of both retail value and retail volume. Meanwhile, consumers’ craving for indulgence and interest in formulation innovations will continue to drive growth. There is the opportunity to enhance the indulgence and mood comforting roles of sweet biscuits with crispy or smooth textures, while savoury biscuits enjoy a healthy image and there are opportunities for them to accompany meals.
Looking ahead, as consumers today are willing to pay more for the healthiness and freshness of biscuits, freshly baked and short-shelf-life biscuits with ingredients that are good for health or have special functions could become premiumisation options.
Written by Bella Li, a leading analyst in the Food & Drink Analyst sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Even though consumers are still craving indulgence, traditional biscuits can no longer meet the needs of new generations of consumers. In a highly competitive market with high product homogenity, biscuits producers that can provide innovative formulations while considering biscuits’ healthiness and freshness could satisfy consumer needs.
Bella Li
Food & Drink Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.