“Consumers are demanding more choice and flexibility, but are at the same time looking for easier ways to make their decisions. As a result, brands will have to prioritise enriching search criteria and personalising their online content to make it easier for travellers to plan and book their ideal holiday.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast – Domestic Holidays
Market Size and Forecast – Overseas Holidays
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Look to Book Times
Book to Departure Times
Holiday Booking Channels
Booking Decision Influencers
Attitudes towards Holiday Planning and Booking
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Brand Research
Start-ups and Disruptors Case Study – Xarista
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations, and Supporting Information
Appendix – Market Size and Forecast
29th October 2019
“Travel agents that are able to tailor holidays to consumer’s unique requirements will remain relevant in the years to come. Meanwhile, shops that present specialist knowledge about specific destinations or holiday types (eg cruises) are set to prosper.” 
27th September 2019
“Trusted brands that offer good value for money on top of a seamless booking experience are likely to benefit from Thomas Cook’s collapse. Meanwhile, the domestic holiday market is expected to prosper amid Brexit uncertainties and rising price levels”.
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Voice search: travel brands should get ready to interact with travellers in a new way
