Gen Z Online Shopping Habits – US – May 2019
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“Despite the lifestyle differences of teens and adults, Gen Z shoppers demonstrate consistent shopping behavior, with a preference for shopping both online and in stores. It’s crucial to acknowledge that, despite their heavy online engagement and social media integration in their purchase journeys, they aren’t solely shopping in one channel. Engaging with them both on and offline will be critical to engaging with Gen Z, especially as they mature and possess more shopping needs and purchasing power.”
Alexis DeSalva, Retail & Apparel Analyst
This Report will cover the following:
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Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.