Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- The market
- Private health and fitness market valued at £3.2 billion
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- Figure 1: Value of the UK private health and fitness club market, 2013-23
- Figure 2: Volume of the UK private health and fitness club market, 2013-23
- Low-cost and franchise expansion
- High street closures are fuelling gym openings
- Companies and brands
- PureGym reaches 200 sites and a million members
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- Figure 3: Leading private health and fitness club operators, by number of sites, June 2018
- The consumer
- Online workouts more common than classes
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- Figure 4: Participation in health and fitness activities, May 2018
- Rise in gym usage and steep drop in rejection
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- Figure 5: Private health and fitness club usage and consideration, April 2014 - May 2018
- Multiple gym memberships not uncommon
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- Figure 6: Number of health and fitness clubs used, May 2018
- One in ten visits daily and nearly half go at weekends
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- Figure 7: Frequency of health and fitness club visits, May 2018
- Figure 8: Day of health and fitness club visits, by gender, May 2018
- Predictable peak times
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- Figure 9: Time and day of health and fitness club visits, May 2018
- Majority pay below £40 for membership
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- Figure 10: Current, previous and potential health and fitness club membership fees, May 2018
- Affordable personal training sought and half expect online to be same standard as in-person
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- Figure 11: Attitudes towards online and in-person health and fitness interactions, May 2018
- Opportunity for medical and wellness incorporation, while a third expect virtual classes
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- Figure 12: Attitudes towards health and fitness club developments, May 2018
- Location more of a driver than price while group setting and tech can encourage visits
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- Figure 13: Attitudes towards drivers of health and fitness club usage, May 2018
- Drop in competition from gym alternatives but over a third have considered cancelling
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- Figure 14: Attitudes towards health and fitness clubs and membership, May 2018
- What we think
Issues and Insights
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- How can operators encourage members to seek advice and support in person?
- The facts
- The implications
- How can operators compete with online exercise sources?
- The facts
- The implications
The Market – What You Need to Know
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- Private health and fitness market valued at £3.2 billion
- Increase in gym visits and intentions to spend on leisure
- Low-cost and franchise expansion
- Boutique offerings
- High street closures are fuelling gym openings
- The growth of online content
- Wearable technology and apps
Market Size and Forecast
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- Private health and fitness market valued at £3.2 billion
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- Figure 15: Value of the UK private health and fitness club market, 2013-23
- Figure 16: Value of the UK private health and fitness club market, 2013-23
- Member numbers set to reach six billion by 2020
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- Figure 17: Volume of the UK private health and fitness club market, 2013-23
- Figure 18: Volume of the UK private health and fitness club market, 2013-23
- Forecast methodology
Market Segmentation
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- Membership fees dominate revenue
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- Figure 19: Consumer spending in private health and fitness clubs, 2014-18
Market Drivers
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- Increase in gym visits and intentions to spend on leisure
- Low cost and franchise expansion
- Boutique offerings
- High street closures are fuelling gym openings
- Changing exercise trends
- The growth of online content
- Wearable technology and apps
Companies and Brands – What You Need to Know
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- PureGym reaches 1 million members and 200 sites
- Smaller brands taking foothold
- Wellness movement
- Methods to aid retention and acquisition
- Exercise to prevent and treat injury and illness
- Boutiques expanding fast
- Moving away from the treadmill
- The future of fitness focuses on tech and the environment
- Making exercise more accessible
- Celebs and influencers
- Wearable and apps
Key Players
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- PureGym
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- Figure 20: PureGym estimated site numbers, member numbers, revenue, region, offer and outlook, May 2018
- Anytime Fitness
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- Figure 21: Anytime Fitness estimated site numbers, member numbers, revenue, region, offer and outlook, May 2018
- DW Fitness First
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- Figure 22: DW Fitness First estimated site numbers, member numbers, revenue, region, offer and outlook, May 2018
- The Gym Group
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- Figure 23: The Gym Group estimated site numbers, member numbers, revenue, region, offer and outlook, May 2018
- Nuffield Health
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- Figure 24: Nuffield Health estimated site numbers, member numbers, revenue, region, offer and outlook, May 2018
- David Lloyd Leisure
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- Figure 25: David Lloyd Leisure estimated site numbers, member numbers, revenue, region, offer and outlook, May 2018
Market Share
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- PureGym reaches 200 sites…
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- Figure 26: Leading private health and fitness club operators, by number of sites, June 2018
- …and a million members
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- Figure 27: Leading private health and fitness club operators, by estimated membership numbers, June 2018
- Franchise focus
Launch Activity and Innovation
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- Smaller brands taking foothold
- Wellness movement
- Methods to aid retention and acquisition
- Exercise to prevent and treat injury and illness
- Boutiques expanding fast
- UK-based operators
- Overseas operators
- Moving away from the treadmill
- Boxing
- Prama
- OCRs and Inflatables
- Playground fun
- The future of fitness focuses on tech and the environment
- Making exercise more accessible
- Celebs and influencers
- Wearable and apps
Case Studies
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- WeGym makes personal training more accessible
- Les Mills reports an increase in club licenses
Advertising and Marketing Activity
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- Nuffield Health increases ad spend
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- Figure 28: Total above-the line, online display and direct mail advertising expenditure of top 10 health and fitness club advertisers, 2013-17
- Sponsorships and Partnerships
- Nielsen Ad Intel coverage
The Consumer – What You Need to Know
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- Online workouts more common than classes
- Gym users not completely loyal to clubs
- Rise in gym usage and steep drop in rejection
- One in ten visits daily and nearly half go at weekends
- Majority paying below £40 for membership
- Two thirds seeking more affordable personal training
- Half expect online instruction to be same standard as in-person
- Opportunity for medical and wellness incorporation
- Location more of a driver than price
Health and Fitness Activity Participation
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- Online workouts more common than classes
- Young women most keen on online workouts
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- Figure 29: Participation in health and fitness activities, May 2018
- Gym users not completely loyal to clubs
- Potential gym goers using online workouts
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- Figure 30: Participation in health and fitness activities, by health and fitness club usage, May 2018
Health and Fitness Club Usage
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- Rise in gym usage and steep drop in rejection
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- Figure 31: Private health and fitness club usage and consideration, April 2014 - May 2018
- Young men the biggest gym fans but older adults should not be overlooked
- Use personalised support to target young women
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- Figure 32: Private health and fitness club usage and consideration, by age and gender, May 2018
- Multiple gym memberships not uncommon
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- Figure 33: Number of health and fitness clubs used, May 2018
Day and Time of Visitation
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- One in ten members visit daily
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- Figure 34: Frequency of health and fitness club visits, May 2018
- Half as many people visit at weekends
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- Figure 35: Day of health and fitness club visits, by gender, May 2018
- Predictable peak times
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- Figure 36: Time and day of health and fitness club visits, May 2018
Membership Fees
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- Majority paying below £40 for membership
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- Figure 37: Current, previous and potential health and fitness club membership fees, May 2018
Attitudes Towards Online and In-person Interaction
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- Two thirds seeking more affordable personal training
- Half expect online instruction to be same standard as in-person
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- Figure 38: Attitudes towards online and in-person health and fitness interactions, May 2018
- A fifth shared a workout online
- Young women biggest market for PTs
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- Figure 39: Agreement with statement “I would have or would have more personal training sessions if it was more affordable”, by age and gender, May 2018
Attitudes Towards Health and Fitness Club Developments
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- Opportunity for medical and wellness incorporation
- Over a third expect VR and immersive classes in gyms
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- Figure 40: Attitudes towards health and fitness club developments, May 2018
Drivers of Use of Health and Fitness Clubs
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- Location more of a driver than price
- CHAID analysis
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- Figure 41: Health and fitness clubs – CHAID – Tree output, May 2018
- Majority more likely to visit with others, especially young women
- Technology is a driver for many
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- Figure 42: Attitudes towards drivers of health and fitness club usage, May 2018
Threats to Health and Fitness Clubs
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- A fifth don’t feel valued
- Drop in competition from gym alternatives…
- ...but over a third have considered cancelling
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- Figure 43: Attitudes towards health and fitness clubs and membership, May 2018
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
- CHAID methodology
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- Figure 44: Health and fitness clubs – CHAID – Table output, May 2018
Appendix – Market Size and Forecast
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- Market value
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- Figure 45: Forecast of consumer expenditure on private health and fitness clubs, 2018-23
- Market volume
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- Figure 46: Forecast of private health and fitness club user numbers, 2018-23
- Forecast methodology
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