Table of Contents
Executive Summary
-
- The market
- The environmental impact of the growing population
- Household recycling rates stagnate
- Income squeeze subdues
- Obesity rates continue to cause alarm
- 78% of UK companies pay men more than women
- The consumer
- Recycling proves top eco-habit
-
- Figure 1: Frequency of selected environmentally friendly habits, April 2018
- Three quarters of Brits plan meals to avoid food waste
-
- Figure 2: Environmentally friendly behaviours, April 2018
- Press headlines drive awareness of plastic pollution
-
- Figure 3: Most important environmental issues, April 2018
- Highlighting British CSR
-
- Figure 4: Influential factors when buying products, April 2018
- A call for transparency
-
- Figure 5: Ethical and environmental attitudes, April 2018
- Plastic concerns drive interest in plastic-free stores
-
- Figure 6: Interest in ethical and green products and services, April 2018
- What we think
Issues and Insights
-
- Engaging the young with the environment
- The facts
- The implications
- A case for British CSR
- The facts
- The implications
Market Drivers– What You Need to Know
-
- The environmental impact of the growing population
- Population growth drives household food waste
- Household recycling rates stagnate
- Plastic waste overwhelms the environment
- UK CO2 gas emissions fall
- 78% of UK companies pay men more than women
- Tax avoidance remains contentious
- Income squeeze subdues
- UK: ‘The fat man of Europe’
Market Drivers – The Environment
-
- The environmental impact of the growing population
- Growth projections
-
- Figure 7: Trends in the age structure of the UK population, 2012-22
- The environmental implications
-
- Figure 8: Growing Underground, London, April 2018
- Population growth drives household food waste
- Cutting food waste
- Alternative solutions for food waste
- Household recycling rates stagnate
-
- Figure 9: Waste from households, by area, 2010-16
- China bans imports of plastic and paper waste
- Plastic waste overwhelms the environment
-
- Figure 10: Plastic waste at the North Pole, 2018
- UK CO2 gas emissions fall
- Trends in distance travelled by mode of transport
-
- Figure 11: Trends in average distance travelled, Great Britain, 2006-16
Market Drivers – Social Issues
-
- 78% of UK companies pay men more than women
- Tax avoidance remains contentious
- Challenges for the charitable giving sector
- Income squeeze subdues
-
- Figure 12: Headline CPI inflation (12-month percentage change), vs average weekly earnings, January 2012-March 2018
- UK: ‘The fat man of Europe’
-
- Figure 13: Overweight and obesity prevalence, England, 2006-16
- Representation in advertising
- Body positivity
- Minority representation
-
- Figure 14: Fenty Beauty by Rihanna, May 2018
- Gender stereotypes
The Consumer – What You Need to Know
-
- Recycling proves top eco-habit
- Helping consumers cut water consumption
- Three quarters of Brits plan meals to avoid food waste
- Young green influencers
- Press headlines drive plastic pollution awareness
- City dwellers fear air pollution
- Highlighting British CSR
- Consumers remain conscious of tax dodging
- Just a quarter of adults consider fair trade
- A call for transparency
- 64% agree that consumer health is an important part of modern CSR
- Eco-friendly courier services
Environmentally Friendly Habits
-
- 72% of all adults recycle all of the time…
-
- Figure 15: Frequency of selected environmentally friendly habits, April 2018
- …but good recycling habits vary widely depending on age
-
- Figure 16: Frequency of recycling and composting food waste, by age, April 2018
-
- Figure 17: The Body Shop Tinder campaign, July 2016
-
- Figure 18: Garnier and dosomething.org ‘Rinse, Recycle, Repeat’ campaign, March 2018
- Engaging men with the environment
-
- Figure 19: Proportion of adults who stick to selected environmentally friendly habits all of the time, by gender, April 2018
- Helping consumers cut water consumption
- Opportunities to improve food composting in urban areas
-
- Figure 20: Frequency of composting food waste, by area, April 2018
Environmentally Friendly Behaviours
-
- Three quarters of Brits plan meals to avoid food waste
-
- Figure 21: Environmentally friendly behaviours, April 2018
- Tackling food waste amongst the young
-
- Figure 22: Agreement with the statement “I plan meals to avoid food wastage”, by age, April 2018
- Young green influencers
-
- Figure 23: Selected environmentally friendly behaviours, by age, April 2018
Environmental Concerns
-
- Press headlines drive plastic pollution awareness
-
- Figure 24: Most important environmental issues, April 2018
-
- Figure 25: Ecover and Method product launches with ocean plastic used in packaging, 2013-18
- Figure 26: Gant Beacons Project, April 2018
- Urbanites fear air pollution
-
- Figure 27: Proportion of adults who include “local air quality” as a top three environmental concern, by area, April 2018
- Raising consumer awareness of air pollution
-
- Figure 28: ‘If you could see London’s air, you’d want to clean it up too’ campaign, London, October 2017
- Animal welfare remains top priority
-
- Figure 29: The Body Shop ‘Forever Against Animal Testing’, December 2017
CSR Considerations
-
- Highlighting British CSR
-
- Figure 30: Influential factors when buying products, April 2018
-
- Figure 31: Waitrose’s “Community Matters” initiative, March 2018
- Consumers remain conscious of tax dodging
- Just a quarter of adults consider fair trade
-
- Figure 32: Fairtrade Foundation, May 2018
- Supporting gender equality
-
- Figure 33: Proportion of adults influenced to buy products based on whether the company supports gender equality, by age and gender, April 2018
Ethical and Green Attitudes
-
- A call for transparency
-
- Figure 34: Ethical and environmental attitudes, April 2018
- The cost of ethical living
-
- Figure 35: Tesco Eco Active range, October 2017
- 64% agree that consumer health is an important part of modern CSR
-
- Figure 36: Waitrose Healthy Eating Specialist initiative, April 2018
- Taking a stance on mental health
-
- Figure 37: Lloyds Bank ‘Get the Inside Out’ campaign, February 2018
Interest in Ethical and Green Products and Services
-
- Plastic concerns drive interest in plastic-free stores
-
- Figure 38: Interest in ethical and green products and services, April 2018
-
- Figure 39: Bulk Market, London, 2017
- Eco-friendly courier services
-
- Figure 40: Sainsbury’s e-bike delivery service, April 2018
- Sustainable dining out
-
- Figure 41: Ecover’s ‘Let’s Live Clean’ campaign, April 2018
-
- Figure 42: Karma app, May 2018
Appendix – Data Sources, Abbreviations and Supporting Information
-
- Abbreviations
- Consumer research methodology
Back to top