"Despite increasing competition from new media, there is still consistent interest in movie theaters. Investments in premium formats, foodservice offerings, and loyalty programs are helping to match shifting consumer attitudes and expectations for what a movie theater experience should be. Avid moviegoers are the most likely to adopt these changing norms, as many casual moviegoers are still cemented in traditional perceptions of theaters."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
The Movie Industry
Market Perspective
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Movie Theater Attendance
Movie Theater Purchases
Movie Promotions and Recommendations
Movie Theater Features
Movie Theater Subscriptions
Visiting the Theater
Competing with Home Video
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Movie Theater Chains
Spotlight – MoviePass
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
12th August 2019
“Regal Cinemas has become the latest theater chain to introduce its own theater subscription service: Regal Unlimited. The model molded from MoviePass has become an integral part of movie theaters’ strategies as they face more competition from home entertainment.” 
23rd May 2019
“Theater chains partner with eSports organizations to ignite a passionate fanbase in a familiar setting.”
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Grabbing the average moviegoer 
