Marketing to Black Moms - US - November 2018
Marketing to Black Moms - US - November 2018

"Black moms’ lives are totally consumed with taking care of their children, making most decisions regarding their lives on her own. She looks to technology to help her feel organized, reduce her “mommy load,” and maximize her budget. Her dreams lead with spending more time with her kids, followed by nurturing her passions, all feeding into making a better life for herself and family."

more
Report Price:
£3254.83
|
$4395.00
|
€3662.99
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Black Moms by the Numbers
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Characteristics of Black Moms by Generation
Black Moms and Technology
Black Moms’ Time
Black Moms’ Dreams
Purchase Decision Responsibility

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Trends among Black Moms
What’s Happening?
What’s Struggling?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer