Marketing to Hispanic Moms - US - November 2018
Marketing to Hispanic Moms - US - November 2018

"In the US there are almost 8 million Hispanic moms with children under the age of 18 in the household. Product of this impressive number, Hispanic women are more likely than the average US woman to be a mom. The fact that one in four babies born in 2016 were of Hispanic origin highlights the importance of understanding Hispanic moms. Not only will they shape their children, who will represent ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Hispanic Moms by the Numbers
Market Perspective – Hispanic Moms and Work
Market Perspective – Language
Market Perspective – Children and American Culture and Identity

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Moms’ Use of Technology – Apps
Moms’ Use of Technology – Social Media
Moms’ Money Management
Moms’ Financial Decision Making Dynamic
Advertising Associations
Moms’ Dreams for Herself

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

What’s Happening – What You Need to Know
What’s Happening
What’s Next

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations