"In the US there are almost 8 million Hispanic moms with children under the age of 18 in the household. Product of this impressive number, Hispanic women are more likely than the average US woman to be a mom. The fact that one in four babies born in 2016 were of Hispanic origin highlights the importance of understanding Hispanic moms. Not only will they shape their children, who will represent ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Hispanic Moms by the Numbers
Market Perspective – Hispanic Moms and Work
Market Perspective – Language
Market Perspective – Children and American Culture and Identity
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Moms’ Use of Technology – Apps
Moms’ Use of Technology – Social Media
Moms’ Money Management
Moms’ Financial Decision Making Dynamic
Advertising Associations
Moms’ Dreams for Herself
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
What’s Happening – What You Need to Know
What’s Happening
What’s Next
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
1st August 2019
“Hispanics can learn to embrace ad-supported streaming services if the content is relevant and the ad breaks expected.” 
2nd April 2019
“As less acculturated Hispanic moms lag in streaming music services adoption, they represent a key opportunity for streaming music services with audio content specifically curated for Hispanics.”
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Hispanic moms are willing to listen
