Cooking Enthusiasts - US - October 2018
Cooking Enthusiasts - US - October 2018

"The share of the population identified as Cooking Enthusiasts has remained stable over the last three years, providing a solid base of consumers who cook at home regularly and enjoy it. However, enthusiasm among other segments is on the decline, as less of the population is defined as Conflicted Cooks, and Unenthusiastic Cooks have overtaken them as the second-largest consumer cooking segment."

- Mike Gallinari, Travel & Leisure Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Cooking Segments
Market Factors
Market Perspective
The Meal Kit Landscape
Key Trends – What You Need to Know
What’s Happening Now?
What’s Happening Next?

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Reasons for Cooking at Home
Dietary Motivations
Cooking Influences
Concerns About Ingredients
Cooking Tech

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market