"The QSR market is thriving thanks to QSR brands making changes consumers want while still staying true to its brand identity. Value remains a major focus within the QSR market, and most chains are focusing heavily on their low-price options, with many also developing a few premium options in order to attract fast casual customers. Most QSRs have fully embraced technology; nearly all major QSRs are building out their delivery ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
QSR Visitation
Restaurant Satisfaction
QSR Customer Demographic/Psychographic Profile
QSR Deal/Promotion Utilization
QSR Tech Use and Interest
QSR Delivery Motivators
QSR Menu Item Interest and Price Premium
QSR Desired Improvements
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
4th September 2018
“Innovation through technology is one of the biggest trends within the QSR market. Nearly every QSR has their own app, self-order kiosks are becoming more common, and major players are investing in or contemplating delivery options.”
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Interest in QSR delivery is fairly low
