Sales grew an estimated 5.6% in 2017, bringing the energy drink/shot market to $13.4 billion. Positive growth of 4-5% per year is forecast through 2022, when the market is expected to reach about $16.9 billion. The dominant energy drink segment, with 91% market share, has been driving market growth from 2012-17, and is projected to continue to do so. The smaller shot segment has struggled to ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Frequency of Consumption
Type of Drink
Retailer Used
Reasons for Usage
Attitudes and Interests Related to Energy Drinks/Shots
Behaviors and Preferences in Energy Drinks/shots
Attitudes Limiting Usage of Energy Drinks and Shots
Alternatives to Energy Drinks/shots
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Brand Sales of Energy Drinks
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
25th September 2018
“Monster Maxx is Monster Energy’s newest iteration of is high caffeine product line made with nitrous oxide.”
|
Many beverages that offer energy are available…and widely used 
