The airline industry has enjoyed a period of record profitability, mostly due to low fuel costs and an economy and culture that enables and promotes air travel. However, market factors are starting to turn against airlines, and they will have to adapt and innovate to satisfy the demands of a consumer base that expects to pay bottom dollar to fly.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Past 12-Month Air Travel
Factors Impacting Airline Selection
Passenger Booking and Flying Behaviors
Consumer Perceptions of Airlines
Attitudes toward the Flying Experience
Attitudes toward Technology
Attitudes toward Loyalty and Differentiation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Airline Overview
Marketing Tactics of Airlines
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
29th April 2020
“While travel companies wrestle with COVID-19 in the short term, they and their suppliers are also tasked to envision the post-pandemic world of travel. It can be tempting to go all-in on limiting the spread of future viruses, but companies have to remember that the everyday traveler has other priorities ... 
23rd March 2020
Data for this analysis has been taken from the Mintel Reports Airlines - US, April 2018 and Attitudes toward Brand Ethics - US, January 2020.
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Profits are under pressure
