“After seeing that the divisive political climate did little to disrupt the economy in 2017, Americans seem ready to roll with the punches this year. The headlines may be highlighting the Russia investigation, potential tariffs, and talks with North Korea, but most Americans will be focused on the low unemployment rates and rising wages that have kept their finances stable.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
America Today – What Will Impact 2018
America Today – The People
America Today – The Economy
America Today – The Market
Category Review – In-home Food
Category Review – Dining Out
Category Review – Alcoholic Drinks (Out-of-Home)
Category Review – Alcoholic Drinks (In-home)
Category Review – Non-alcoholic Drinks
Category Review – Beauty and Personal Care
Category Review – OTC and Pharmaceuticals
Category Review – Household Care
Category Review – Clothing and Accessories
Category Review – Technology and Communications
Category Review – Vacations and Tourism
Category Review – Leisure and Entertainment
Category Review – Home and Garden
Category Review – Transportation
Category Review – Personal Finance
Category Review – Housing
Category Review – Health and Vision
Category Review – Miscellaneous
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Financial Outlook
How Extra Money Is Spent
Consumer Expectations for 2018
American Pride
Perceptions of Americans
American Attitudes
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
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