“People want to keep their devices for longer and are keen to protect them. Gadget insurance has a strong case in a world of expensive, indispensable technology and sustainable-minded consumers. Simple, relevant products that provide clear value appeal to owners, but insurers also need to find a spot at the all-important moment of purchase.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Competitor Products
Regulatory and Legislative Changes
Companies and Brands – What You Need to Know
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Ownership of Gadgets
Penetration of Gadget Insurance
Reasons for Not Having Gadget Insurance
Attitudes towards Gadgets
Gadget Risk Exposure
Attitudes towards Gadget Insurance
Appendix – Data Sources, Abbreviations and Supporting Information
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Competitive Strategies
Case study – Trōv’s On-demand Insurance
Launch Activity and Innovation
The Consumer – What You Need to Know
|
Extended warranties: right place, right time
