“That consumers are limiting consumption due to concerns about sugar emphasises the importance of reformulation in juice drinks, and fruit juices and smoothies using their health halo and differentiation to support sales. The latter includes giving more details on ingredients, offering more varieties of blends and targeting different usage occasions.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage of Fruit Juice, Juice Drinks, Smoothies and Coconut Water
Usage of Freshly Made Fruit Juice/Smoothies
Behaviours Related to Fruit Juice, Juice Drinks and Smoothies
Interest in Trying Products
Attitudes towards Fruit Juice, Juice Drinks and Smoothies
Attributes Associated with Fruit Juice, Juice Drinks and Smoothies
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
Appendix – Market Segmentation
Appendix – Market Share
Appendix – Launch Activity and Innovation
29th August 2019
“Danone has taken its Activia and Actimel brands into smoothies, with new on-the-go product ranges combining gut health benefits with fruit and veg to appeal to younger consumers.” 
30th May 2019
“Offering more fibre gives new Tropicana Whole Fruit a point of difference over other juices, however, the limited interest in fibre claims points to a need to explain the benefits.”
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References to sourcing, seasons and fruit varieties offer ways of adding differentiation
