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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
“Pressure is mounting on the DIY sector, with spending becoming increasingly fragmented and shifting from specialists to non-specialists. The pressure comes from external sources, including the shift away from home ownership, slowing activity in the housing market and increasing competition, but also internal ones such as the disruptions caused by Bunnings’ acquisition of Homebase and to B&Q by the ONE Kingfisher transformation plan.”
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Specialists’ Sector Size and Forecast
Market Segmentation
Consumer Spending on DIY Products
Channels of Distribution
Online
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Home Improvement Projects Undertaken
Reasons for Undertaking Projects
Plans for Next Year
Where They Shopped
Satisfaction with DIY Retailers
Key Driver Analysis
How They Shop
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Leading Specialist Retailers
Leading Non-specialist Retailers
Market Shares
Brand Research
Advertising and Marketing Activity
Innovation and Launch Activity
Space Allocation Summary
Retail Product Mix
Kingfisher Group
Bunnings (Homebase)
Travis Perkins Retail
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
Appendix – Key Driver Analysis
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