“Rising use of connected devices to access websites and apps has produced a wealth of personal data. The majority of people have some concerns over the extent to which they are sharing their data and how it is being used. After the implementation of GDPR, as people become more familiar with the true financial value of their data, companies will have to offer more incentives to access personal information, while ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Background
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Data Types People are Concerned about Sharing
Attitudes towards Data Sharing by Device
Data Sharing Behaviours
Incentives to Share More Data
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
31st January 2019
“As Facebook explores integrating its messaging apps, it needs to consider the potential downside of emphasising the relationship between the three apps to the public. The reputational damage experienced by Facebook in recent years hasn’t significantly impacted Instagram and WhatsApp but bringing the apps closer together potentially makes them more ... 
19th June 2018
“Our own personal data and how it is used by companies has had a major impact on our daily lives. There are still huge untapped opportunities out there, though, particularly from a public policy point of view. Economists are experimenting with using big data in surprising new ways, and there’s ...
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New regulations set to change the landscape of data sharing
