“Growth in the women’s haircare market has been driven by a continued focus on caring needs, especially driven by conditioning treatments. However, as mass brands develop their own versions of salon regimes, prestige brands will need to prove their worth to remain relevant. Regardless of price point, winning brands have proactively adapted to women’s hair concerns. Expert reputations can be built on educating women about hair type and ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Hair Concerns
Usage of Haircare Products
Usage of Hair Styling Products
Purchase of Haircare
Product Benefits
Attitudes towards Women’s Haircare
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
21st February 2019
“As the latest personal care brand to promote female empowerment in an advertising campaign, Head & Shoulders has expanded its associations with football to include players from the England Women’s Senior National Team. Whilst this is a more natural marketing move towards gender equality than that shown from competitors across ... 
28th September 2018
“Whilst UK consumers consider scalp health important, the segment remains a largely untapped opportunity in the haircare category. NPD in scalp scrubs could offer a new way to market the segment, particularly with exfoliation already being an established step in skincare routines.”
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