Black Friday - UK - January 2018
Black Friday - UK - January 2018

“Black Friday has continued to grow and is now undeniably a firm fixture in the retail calendar. But despite growing numbers of retailers and shoppers taking part in the event, there is a palpable and growing sense of disillusionment among consumers. In the years ahead, retailers and brands will need to be much more creative in how they use the event to drive genuine engagement.”

– Thomas Slide, Retail Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Drivers
Retail Sales across the Year
Market Size

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
How They Shopped on Black Friday 2017
How Did They Buy and Browse?
What They Browsed and Bought
How Much Did They Spend?
Which Retailers Did They Use?
What Stops People Buying on Black Friday?
Black Friday and Christmas
How They Shop the Black Friday Promotions
Deciding What to Buy on Black Friday
How They Feel about Black Friday Promotions

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – What You Need to Know
Leading Players: Who Did What on Black Friday?
Black Friday Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information