What you need to know

Consumers express an interest in eating healthier foods, with half saying they are eating more such foods than a year ago. Taste and quality remain paramount in their choice of these foods, closely followed by a product’s ingredient content and nutrition facts. The true opportunity for BFY (better-for-you) foods going forward would appear to be in foods that promise (and deliver upon) positive health benefits, while negating many of the negatives associated with healthy foods – expense, excess time to prepare, and a lack of flavor.

Definition

This Report assesses consumer attitudes and behaviors regarding foods positioned as better-for-you, seeking to establish what consumers mean by BFY and related topics, specifically “natural.” This Report follows up on Better-for-You Eating Trends – US, September 2016, and it features topics and issues also addressed in the previous Mintel Reports Free-from Food Trends – US, May 2015 and The Organic Shopper – US, March 2015.

Not addressed specifically in this Report but discussed in their relationship to BFY food trends are topics relating to Gluten-free Foods – US, October 2015, Healthy Dining Trends – US, March 2016, and Diet Trends – US, October 2016.

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