Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- The market
- Eating out market faces challenges…
- …but there are opportunities for growth
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- Figure 1: UK eating out market size and forecast fan chart, 2012-22
- Companies and brands
- Foodservice technologies
- Opportunities in retail spaces
- Menu and restaurant concepts
- The consumer
- Types of venues for eating in
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- Figure 2: Restaurants and food outlets visited for eat in meals, May 2017
- Types of venues for takeaways
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- Figure 3: Restaurants and food outlets visited for takeaway/delivery, May 2017
- Frequency of eating in at restaurants
- Frequency of ordering takeaways
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- Figure 4: Frequency of eating out or ordering takeaways/home deliveries, May 2017
- Reasons for eating out
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- Figure 5: Reasons for eating in at food outlets or restaurants, May 2017
- Dining companions
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- Figure 6: Dining companions, May 2017
- Behaviours towards eating out
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- Figure 7: Behaviours towards eating in or ordering takeaway, May 2017
- What we think
Issues and Insights
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- Breakfast potential
- The facts
- The implications
- Attracting Millennials
- The facts
- The implications
- Retaining parents
- The facts
- The implications
The Market – What You Need to Know
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- Eating out market is in slow growth
- Businesses face headwinds…
- …but opportunities knock
Market Size and Forecast
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- Eating out market holding up well despite headwinds
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- Figure 8: UK eating out market size and forecast, 2012-22
- The winners
- Pubs
- Burger and chicken
- Ethnic restaurants
- Food-to-go
- Pizza and Italian
- Coffee shops
- The challenges
- The opportunities
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- Figure 9: UK eating out market size and forecast fan chart, 2012-22
- Forecast methodology
Market Drivers
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- A view of the UK consumer
- Consumers are holding up the eating out market
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- Figure 10: Trends in how respondents would describe their financial situation, 2009-17
- Takeaway/home delivery becomes ubiquitous
- Eating at pubs is the most popular leisure activity
- Consumers’ appetite for fast food grows
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- Figure 11: Frequency of Leisure Activities, July 2016-17
- Spending at pubs is holding up well
- Parents are big spenders in casual dining restaurants
- Diners are spending up to £20 on a fast food meal
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- Figure 12: Approximate spending, July 2016-17
- Foodism
- Flexitarianism
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- Figure 13: Trends in selected attitudes towards food, April 2016-May 2017
- Eating behaviours
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- Figure 14: Trends in selected food behaviours which consumers do all of the time, April 2016-May 2017
- Healthy food factors
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- Figure 15: Trends in healthy food factors, April 2016-May 2017
- What are the key challenges?
- Hospitality recruitment at its most difficult
- Apprenticeship levy comes into force in April 2017
- Rising business rates
- Rising inflation and the weakened Pound
- National Living Wage and National Minimum Wage
- Where are the market opportunities?
- Growth of the workforce
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- Figure 16: Employment and unemployment trends, 2011-16 and 2016-21
- Population growth can benefit the market
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- Figure 17: Trends in the age structure of the UK population, 2011-16 and 2016-21
- Smartphone ownership is peaking
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- Figure 18: Ownership of mobile phones, January 2012-December 2016
- Marine Stewardship Council declares North Sea cod sustainable
Key Players– What You Need to Know
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- Consumers' perceptions of selected restaurant brands
- What's new in foodservice technology?
- Why are restaurants opening in retail spaces?
- Menu and restaurant concepts that stood out
- Examples of restaurant groups that are growing
Companies and Brands
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- Pubs
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- Figure 19: Selected leading pub operators in the UK, by outlet numbers, 2012-16
- Burger and chicken
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- Figure 20: Key financial data for Nando's Chickenland Limited, 2015-16
- Figure 21: Key financial data for Gourmet Burger Kitchen Limited, 2015-16
- Coffee shops
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- Figure 22: Key financial data for Costa Limited, 2015-16
- Figure 23: Key financial data for Starbucks Coffee Company (UK) Ltd, 2014-16
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- Figure 24: Key financial data for Caffè Nero Group Ltd, 2015-16
- Pizza and Italian
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- Figure 25: Key financial data for Domino's Pizza UK & Ireland Limited, 2015-16
- Figure 26: Key financial data for PizzaExpress (Restaurants) Limited, 2015-16
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- Figure 27: Key financial data for Bella Italia Restaurants Limited, 2015-16
- Ethnic restaurants and takeaways
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- Figure 28: Selected Japanese restaurant/takeaway chains, by outlet numbers, 2011-16
- Figure 29: Key financial data for Wagamama Limited, 2015-17
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- Figure 30: Key financial data for Turtle Bay Restaurants Ltd, 2015-16
- Figure 31: Key financial data for Las Iguanas Limited, 2015-16
- Food-to-go specialists
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- Figure 32: Key financial data for Greggs Plc, 2015-16
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- Figure 33: Key financial data for Leon Restaurants Ltd, 2014-15
- Ones to watch
Launch Activity and Innovation
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- New technology in foodservice
- Wi-Fi solutions
- Pre-ordering apps
- Feed It Back
- Amazon Alexa ordering
- Click-and-collect
- Deliveroo x TripAdvisor
- Brands rolling out home delivery
- Brands that opened in retail spaces
- Supermarkets
- Roadside catering
- Menu options that stand out
- Set menus
- Breakfast
- Nitro cold brew
- Concepts that gained traction
- Cocktail bars
- Reusable cup scheme
- Japanese concepts
Brand Research
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- Brand map
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- Figure 34: Attitudes towards and usage of selected brands, July 2017
- Key brand metrics
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- Figure 35: Key metrics for selected brands, July 2017
- Brand attitudes: McDonald’s is on par with Greggs as good value
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- Figure 36: Attitudes, by brand, July 2017
- Brand personality: Costa Coffee and McDonald’s seen as ethical
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- Figure 37: Brand personality – Macro image, July 2017
- JD Wetherspoon is welcoming and traditional
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- Figure 38: Brand personality – Micro image, July 2017
- Greggs known for its healthy eating credentials
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- Figure 39: User profile of Greggs, July 2017
- Costa Coffee seen as fun, and vibrant
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- Figure 40: User profile of Costa Coffee, July 2017
- Wagamama benefits from its healthy reputation
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- Figure 41: User profile of Wagamama, July 2017
- JD Wetherspoon continues to offer good value
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- Figure 42: User profile of JD Wetherspoon, July 2017
- Domino’s is convenient and family-friendly
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- Figure 43: User profile of Domino’s, July 2017
- Côte is special and welcoming
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- Figure 44: User profile of Côte, July 2017
- McDonald’s represents value for money
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- Figure 45: User profile of McDonald’s, July 2017
The Consumer – What You Need to Know
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- The frequency of eating out
- Types of venues that people visit
- Understanding the reasons for eating out
- Identifying the types of dining companions
- Examining the behaviours towards eating out
Types of Venues for Dining and Takeaway
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- Most people eat in pub restaurants/bars
- British restaurants are amongst the most popular venues
- More than half of Brits visit coffee shops
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- Figure 46: Restaurants and food outlets visited for eat in meals, May 2017
- Fish and chip/kebabs are the most popular takeaway foods
- More than half of Brits order takeaway from ethnic restaurants
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- Figure 47: Restaurants and food outlets visited for takeaway/delivery, May 2017
- More people eat-in than buy takeaway
- Demographics of eat in consumers
- Demographics of takeaway consumers
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- Figure 48: Overall eating out usage, May 2017
- Most people buy takeaways from one type of fast food outlet
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- Figure 49: Repertoire of fast food venues visited for takeaway/delivery, May 2017
- Most people visit three to four types of restaurants for dining
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- Figure 50: Repertoire of restaurants visited for dining, May 2017
Frequency of Eating Out
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- Most consumers go out to eat once every three months
- One in five consumers buys takeaways once a week
- Once every 1-3 months takeaway users
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- Figure 51: Frequency of eating out or ordering takeaways/home deliveries, May 2017
- Understanding the core customers of restaurant diners
- 25-34-year-olds are core customers for dining out
- One in three parents of under-16s dines out
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- Figure 52: Frequency of dining at a food outlet or restaurant once a week or more, by age and parent status, May 2017
- Understanding the core customers of takeaway meals
- Parents of under-16s are the core customers of takeaways
- One in three 16-44-year-olds buy takeaways
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- Figure 53: Frequency of ordering takeaways at a food outlet or restaurant once a week or more, by age and parent status, May 2017
Reasons for Eating Out
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- Most diners eat out to treat themselves
- More than half of diners eat out to celebrate birthdays/special occasions
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- Figure 54: Reasons for eating in at food outlets or restaurants, May 2017
- Shoppers are most likely to eat at burger/chicken fast food outlets
- Three in ten diners consider dining out to be affordable
- Parents and wealthy diners are most likely to use special offers
- One in five diners is time-poor
- European restaurant diners are most likely to visit for work day lunches
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- Figure 55: Any reasons for eating out, by any restaurants visited for dining, May 2017
Dining Companions
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- Two in five diners dine with their partners
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- Figure 56: Dining companions, May 2017
- Young men are dining out alone
- Sandwich shops are some of the best places to hang out with friends
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- Figure 57: Any companions, by any fast food outlets visited for dining, May 2017
- Gen X lead family dining occasions
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- Figure 58: Any companions, by any restaurants visited for dining, May 2017
Behaviours towards Eating Out
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- Restaurants are a social space for family and friends
- A good way to enjoy new experiences
- Enjoying food that people do not cook at home
- Eating out is a hobby
- Most people are unsure about pre-order and pay
- Takeaway containers should be recyclable
- More can be done to encourage people to order takeaway
- Rewarding takeaway customers for their loyalty
- Letting takeaway customers order directly from restaurants
- People are unsure about online reviews
- Transparency matters to people who eat out
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- Figure 59: Behaviours towards eating in or ordering takeaway, May 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
- Brand research
- Brand map
Appendix – Market Size and Forecast
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- Figure 60: Best- and worst-case forecasts for the eating out market, by value, 2017-22
- Forecast methodology
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