Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- The issues
- Obesity rates still on the rise; prevalent among adults
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- Figure 1: BMI status, July 2017
- The term “dieting” faces rejection among key demographics
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- Figure 2: Attitude toward the term dieting, by gender and age and BMI, July 2017
- Weight managers following their own path
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- Figure 3: Weight management method, July 2017
- The opportunities
- The weight management market is substantial
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- Figure 4: Weight management status, July 2017
- Overall health is the lead motivator for managing weight
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- Figure 5: Motivations for managing weight, July 2017
- Adults 25-44 are important target for branded weight loss programs
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- Figure 6: Follow a branded weight management program, by age, July 2017
- What it means
The Market – What You Need to Know
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- The weight management market is extensive
- Weight management behaviors impact corresponding markets
- Obesity rates continue to rise; weight loss goals are steep
- A self-made plan and exercising are top tools for weight management
Weight Management Market
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- The weight management market has a sizable consumer base
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- Figure 7: Weight management status, July 2017
- Who are weight managers?
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- Figure 8: Weight management status, by gender and age, race and Hispanic origin, and area, July 2017
- Motivations for managing weight vary by weight management stage
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- Figure 9: Weight management status, by weight management motivations, July 2017
Market Perspective
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- Weight loss drink sales up; yet flanked by competition
- Weight loss bar sales stall, while other bar segments thrive
- Weight control tablet sales continue to tumble
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- Figure 10: MULO sales of select weight control candy/tablets, by leading companies and brands, rolling 52 weeks 2016 and 2017
- Sugar sales suffer as adults strive to manage their weight
- Turning water into weight loss
- Yogurt is a choice for some to lose weight
- Gluten-free foods association with weight loss declining
Market Factors
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- Obesity rates still on the rise
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- Figure 11: Prevalence of obesity among US adults aged 20 and over, 1997-2016
- Figure 12: Prevalence of obesity among US adults aged 20 and over, by gender and race and Hispanic origin, 1997-2016
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- Figure 13: BMI status, by gender and age, generation, race, Hispanic origin, and area, July 2017
- Weight loss goals run the spectrum
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- Figure 14: Weight loss goal, by BMI, July 2017
- Weight managers focus on their own eating guidelines
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- Figure 15: Follow my own eating program/guidelines, by gender and age, July 2017
- Exercise is an important tool for weight management
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- Figure 16: Manage my weight through exercise, by gender and age, and BMI, July 2017
Key Players – What You Need to Know
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- Facts Up Front eases choices, high-protein permits for indulgences
- Diet pills are made over, people seek inspiration, and real is featured
- The term “dieting” is polarizing
- Are a sugar tax, food Rx, and personalized nutrition keys to weight loss?
What’s Working?
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- Facts Up Front help weight managers make informed decisions
- High protein a focus in calorie-friendly indulgences
- Stylish VMS brands are making over weight loss supplements
- Social media influencers offer weight loss inspiration
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- Figure 17: Follow people on social media for weight loss inspiration, agree, by gender and age, July 2017
- The push toward body acceptance perseveres with “real” models
What’s Struggling?
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- The term “dieting” is polarizing, appealing least to women
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- Figure 18: Attitude toward the term dieting, agree, by gender and age and BMI, July 2017
What’s Next?
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- Could a sugar tax curb obesity?
- There is demand for a food Rx
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- Figure 19: Interest in a nutrition prescription, agree, by race and Hispanic origin, weight loss goal, weight management method, July 2017
- Is personalized nutrition the key to weight loss?
The Consumer – What You Need to Know
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- Weight managers follow DIY approach
- Perceptions of weight programs modest; tied to brand awareness
- General health is the top motivator for managing weight
- Home cooked meals control waistlines; multiple approaches used for some
- Effectiveness of weight management products in doubt
- Traditional nutritional claims remain important to weight managers
- Health and wellbeing segmentation identifies three key targets
Weight Management Method
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- Weight managers follow their own path
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- Figure 20: Weight management method, July 2017
- Seniors are set in their weight management ways
- Young men turning to branded programs to put on the pounds
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- Figure 21: Weight management method, by gender and age, July 2017
- Adults 25-44 key users of branded weight loss programs
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- Figure 22: Follow branded weight management program, by age, July 2017
Weight Management Program Perceptions
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- Perceptions of weight programs tied to brand awareness
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- Figure 23: Weight management program perceptions, by programs, July 2017
- Branded program users have more positive perceptions
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- Figure 24: Select weight management program perceptions, by adults who follow a branded weight management program, July 2017
- Weight Watchers is the top consideration among those trying to lose
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- Figure 25: Would consider weight management program, by weight management status, July 2017
- Atkins unknown among youth, Beachbody and Isagenix unfamiliar to older adults
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- Figure 26: Unaware of weight management program, by age, July 2017
Motivations for Managing Weight
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- Overall health is the lead motivator for managing weight
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- Figure 27: Motivations for managing weight, July 2017
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- Figure 28: Health reasons for watching diet, Winter 2017
- Gender and age point to different incentives
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- Figure 29: Motivations for managing weight, agree, by gender and age, July 2017
- Some motivations tied to BMI; though everyone wants to feel good
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- Figure 30: Motivations for managing weight, agree, by BMI, July 2017
- Multicultural groups express stronger motivations for managing weight
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- Figure 31: Motivations for managing weight, agree, by race and Hispanic origin, July 2017
Attitudes toward Managing Weight
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- Home cooked meals are a way to control waistlines
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- Figure 32: Attitude toward home-cooked meals, agree, by gender and age, July 2017
- Big weight loss goals increase the use of multiple approaches
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- Figure 33: Used more than one weight loss method in the past year, agree, by age, weight management, weight loss goals, and weight management method, July 2017
Effectiveness of Weight Management Products
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- Confidence in weight management products is relatively low
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- Figure 34: Effectiveness of products, July 2017
- Men and women view the effectiveness of some products differently
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- Figure 35: Effectiveness of products, by gender and age, July 2017
- Feelings about weight management products are mixed
Ingredient Claims
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- Traditional diet claims remain more important to weight managers
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- Figure 36: Ingredient claims, by currently trying to lose weight, July 2017
- Low sugar, no artificial ingredients, and low fat claims provide broadest reach
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- Figure 37: TURF Analysis – Ingredient claims, July 2017
- The importance of certain claims differs by age
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- Figure 38: Ingredient claims, by gender and age and race, July 2017
Health and Well Being Segmentation
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- Methodology
- Health and Well Being segmentation definitions
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- Figure 39: Health and well being segments, by share, Winter 2017
- Three segments are key for weight management brands
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- Figure 40: Health and wellbeing segments that are currently watching diet, Winter 2017
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- Figure 41: Reasons for watching diet and non-prescription products and foods used, by Health and well being segments, Winter 2017
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- Figure 42: Health and wellbeing segments, by gender and age, race and Hispanic origin, and household income, Winter 2017
Appendix – Data Sources and Abbreviations
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- Data sources
- Sales data
- Consumer survey data
- Consumer qualitative research
- Abbreviations and terms
- Abbreviations
Appendix – The Consumer
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- Figure 43: Table - TURF analysis of effective products, by weight managers, July 2017
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- Figure 44: Table - TURF analysis of effective products, by adults currently trying to lose weight, July 2017
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- Figure 45: Table - TURF analysis by ingredient claims, by weight managers, July 2017
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- Figure 46: Table - TURF analysis by ingredient claims, by adults currently trying to lose weight, July 2017
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- Figure 47: Reasons for watching diet and non-prescription products and foods used, by Health and well being segments, Winter 2017
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- Figure 48: Health and wellbeing segments, by gender and age, race and Hispanic origin, and household income, Winter 2017
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