Table of Contents
Key Findings
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- Younger Millennials are propping up the leisure economy
Frequency of Leisure Activities
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- Eating at pubs is the most popular leisure activity
- Consumers’ appetite for fast food grows
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- Figure 1: Frequency of leisure activities, July 2017
- Younger generations express interest in theatre or cinema
- Users across all age groups enjoy drinking at pubs
- Technology increases footfall in gyms/leisure centres
- Free leisure consumers boost museum/art gallery visits
- Getting younger Millennials into visitor attractions
- Takeaway/home delivery becomes ubiquitous
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- Figure 2: Frequency of leisure activities, July 2016-17
Spending on Leisure Activities
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- Diners are spending up to £20 on a fast food meal
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- Figure 3: Approximate spending, July 2017
- Spending at pubs is holding up well
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- Figure 4: Approximate spending, July 2016-17
- Consumers are spending more at nightclubs
- Parents are big spenders in casual dining restaurants
Behaviours towards Pub Activities
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- There is scope for websites and social media to trigger visits
- Live sport’s the biggest loser of the season
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- Figure 5: Pub/bar visitors behaviours, July 2016-17
What It Means
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- UK's 'experience economy' is on the rise despite headwinds
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