“Despite economic and political uncertainty and volatility following the Brexit vote, the tourism industry continues to grow in NI and RoI alike as the destinations note an increase in visitor arrivals and tourist expenditure. Personalisation and freedom of choice are highly valued by Irish consumers when it comes to booking short breaks and holidays. They engage in the quest for authentic, meaningful, and memorable experiences by discovering Ireland’s rich ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
The Consumer – Type of Domestic and Overseas Breaks Taken
The Consumer – Favourite Domestic and Overseas Destinations
The Consumer – Type of Activities Undertaken by Irish Consumers
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Competitive Strategies and Key Markets – What You Need to Know
Competitive Strategies and Key Markets
Company Profiles
Who’s Innovating?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
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Tourism revenue playing a significant role in IoI economy
