Table of Contents
Overview
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- What you need to know
Executive Summary
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- The market
- Appealing to the booming ageing population
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- Figure 1: Trends in the age structure of the UK population, 2016
- 54% of over-75s live alone
- Focus on health; physical and mental
- Financial situation split for the over-55s
- The consumer
- Over-55s focus on family
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- Figure 2: Words and phrases the over-55s use to describe themselves, May 2017
- Onset of dementia proves top ageing concern
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- Figure 3: Over-55s’ top concerns for their future, May 2017
- Encouraging the over-55s to try new types of exercise
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- Figure 4: Exercise habits of the over-55s, by age, May 2017
- The social value of shopping in-store
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- Figure 5: Attitudes towards grocery shopping, by age, May 2017
- Boosting socialising opportunities for seniors
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- Figure 6: Attitudes towards family and social life, by age, May 2017
- What we think
Issues and Insights
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- Reaching out to lonely seniors
- The facts
- The implications
The Market – What You Need to Know
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- Booming ageing population
- Over half of over-75s live alone
- Focus on health
- Over-65s fare well financially
Market Drivers
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- Demographic factors
- Booming ageing population
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- Figure 7: Trends in the age structure of the UK population, 2016
- Over half of over-75s live alone
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- Figure 8: Household size for the over-55s, by age, May 2017
- Healthy living
- Obesity rates highest amongst 55-64-year-olds
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- Figure 9: Body mass index (BMI), by sex and age, England 2015
- Mental health becomes an increasing priority
- The over-55s and technology
- Over-65’s tablet ownership eclipses the young
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- Figure 10: Technology product ownership, by age, December 2016
- Finances of the over-55s
- Encouraging seniors to delay retirement plans
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- Figure 11: Working status of the over-55s, by age and gender, May 2017
- Over-65s fare well financially
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- Figure 12: Trends in how respondents would describe their financial situation, June 2017
The Consumer – What You Need to Know
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- Over-55s focus on family
- Changing perceptions of the elderly
- 56% fear developing dementia
- Money worries rise for 55-64s
- Encouraging the over-55s to try new types of exercise
- The social value of shopping in-store
- Bringing families together
- Boosting socialising opportunities for seniors
How the Over-55s Describe Themselves
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- Over-55s focus on family
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- Figure 13: Words and phrases the over-55s use to describe themselves, May 2017
- Changing perceptions of the elderly
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- Figure 14: Words and phrases the over-55s use to describe themselves, by age, May 2017
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- Figure 15: Sun Life campaign, March 2017
- Improving senior confidence with technology
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- Figure 16: Words and phrases the over-55s use to describe themselves, by gender, May 2017
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- Figure 17: Breezie tablet platform, April 2017
- Giving back
Fears for the Future
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- 56% fear developing dementia
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- Figure 18: Over-55s’ top concerns for their future, May 2017
- Money worries rise for 55-64s
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- Figure 19: Proportion of over-55s who are worried about not having enough money for the future, by age, May 2017
- Retirement homes prove a disconcerting prospect
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- Figure 20: Proportion of over-55s who are worried about going into a retirement home in future, by age, May 2017
Exercise Habits of the Over-55s
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- Encouraging the over-55s to try new types of exercise
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- Figure 21: Exercise habits of the over-55s, by age, May 2017
- Promoting exercise classes for seniors
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- Figure 22: Exercise habits of the over-55s, by gender, May 2017
- Encouraging resistance training amongst over-55s
Attitudes towards Grocery Shopping
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- The social value of shopping in-store
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- Figure 23: Attitudes towards grocery shopping, by age, May 2017
- Avoiding the rush
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- Figure 24: Tesco’s ‘relaxed checkout’ initiative, December 2017
Attitudes towards Family and Social Life
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- Friends prove important part of life for the over-55s
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- Figure 25: Attitudes towards friends, by age, May 2017
- Boosting socialising opportunities for seniors
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- Figure 26: John Lewis Man on the Moon Christmas 2015 campaign, November 2015
- Bringing families together
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- Figure 27: Attitudes towards family, by age, May 2017
- The role of technology in bringing families together
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
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