Table of Contents
Overview
-
- DIY stores
- Market size
-
- Figure 1: Coicop classifications used for the Mintel market size, 2016
- Financial definitions
- Abbreviations
-
- Figure 2: VAT rates around Europe, 2012-17
Executive Summary – Europe – The Market
-
- The economy
-
- Figure 3: Europe: GDP average annual growth, by country, 2011-17
- Mintel DIY market size
-
- Figure 4: Europe: spending on DIY products, by country, 2015
-
- Figure 5: Europe: spending on DIY products per capita, 2015
- Figure 6: Europe: average annual growth in spending on DIY-related products, 2011-15
- DIY specialists’ sales
-
- Figure 7: Europe: sales by specialist DIY retailers, excl. VAT, 2012-16
- Figure 8: Europe: sales by specialist DIY retailers, forecasts, excl. VAT, 2017-21
- Figure 9: Europe: growth in DIY specialists’ sales, 2011-16 and 2016-21
- Market drivers
-
- Figure 10: Europe: house price growth, 2011 Q4-2016 Q4
- Figure 11: Europe: proportion of homes owner occupied, 2015
-
- Figure 12: Europe: change in the proportion of owner occupiers, 2007-15
- Online
-
- Figure 13: Europe: proportion buying household goods online in the last 12 months, 2016
-
- Figure 14: Europe: change in proportion buying household goods online in the last 12 months, 2011-16
- Online sales
-
- Figure 15: Major European economies, estimated online sales of DIY products, 2016
- Leading specialists
-
- Figure 16: Europe: top 20 specialist DIY retailers, Sales, 2013/14-2016/17
- Figure 17: Europe: top 20 specialist DIY retailers, outlets, 2013/14-2016/17
-
- Figure 18: Europe: top 20 specialist DIY retailers, sales per outlet, 2013/14-2016/17
- Market shares
-
- Figure 19: Top 10 DIY retailers in Europe, sales as % all spending on DIY products in Europe, 2014-16
- What we think
Executive Summary – Europe – The Consumer
-
- About the research
- Where they shop
- All DIY shopping
-
- Figure 20: Europe: proportion of shoppers who have bought DIY products in the last 12 months, March 2017
- DIY superstores
-
- Figure 21: Europe: proportion of shoppers who have bought from DIY specialists in the last 12 months, March 2017
- Online pureplayers
-
- Figure 22: Europe: proportion of shoppers who have bought from an online-only retailer in the last 12 months, March 2017
- Participation in DIY Activities
-
- Figure 23: Europe: DIY jobs completed in the last 12 months, by country, March 2017
-
- Figure 24: DIY jobs completed by respondents themselves in the last 12 months, March 2017
- Attitudes to DIY
-
- Figure 25: Europe: attitudes to DIY, March 2017
Executive Summary – Europe – Innovation and Launch Activity
-
- New store format designed to make trade customers' lives easier
- In-store Bosch Experience Zone rolled out across European DIY superstores
- New store concept aimed at time-poor DIYers interested in design
- Tools on demand
- New small-format store targeted at local and inner-city Spanish DIYers
- Ladies’ night
- In-store navigation
France
-
- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- The economy
- Market size
- Inflation
- The housing market
- Channels of distribution
-
- Figure 26: France: estimated channels of distribution for DIY spending, 2015/16
- Sector size and forecast
- Leading specialists
- Key metrics
- Market shares
-
- Figure 27: France: leading specialist DIY retail groups: shares of all DIY specialists’ sales, 2016
- Online
- The consumer
- Where they shop
-
- Figure 28: France: retailers used to buy DIY goods in the last 12 months, either in-store or online, March 2017
- Participation in DIY activities
-
- Figure 29: France: DIY jobs completed in the last 12 months, March 2017
- Attitudes to DIY
-
- Figure 30: France: attitudes to DIY, March 2017
- What we think
- Issues and insights
- The rise and rise of Leroy Merlin
- The facts
- The implications
- Opportunities to engage more with women
- The facts
- The implications
- The market – What you need to know
- Economy weak and outlook uncertain
- Spending on DIY resilient in 2016
- Housing market stable
- Consumer confidence looking up
- Specialists capture almost 80% of DIY spending
- DIY specialists have had a good couple of years
- Market size and key drivers
- Economic growth is sluggish
- Mintel DIY market size
-
- Figure 31: France: DIY products – The Mintel market size (incl. VAT), 2012-17 (f)
-
- Figure 32: France: Mintel DIY market size: breakdown by product, 2016
- DIY-related spending categories
-
- Figure 33: France: consumer spending in detail (incl. VAT), 2012-16
- Inflation
-
- Figure 34: France: consumer prices of DIY-related categories, annual % change, 2012-16
- Figure 35: France: consumer prices of DIY-related categories, annual % change, October 2015-March 2017
- Market drivers
- Housing market
- Home ownership
-
- Figure 36: France: tenure types: owners vs tenants, 2007-15
- Consumer confidence
-
- Figure 37: France: consumer confidence: January 2007-January 2017
- Consumer spending plans
-
- Figure 38: France: consumers’ planned spending on housing and home, Q4 2013-Q1 2017
- Channels of distribution
- Specialists dominate in DIY
- Hypermarkets/grocers
- Garden centres
- Online
-
- Figure 39: France: estimated channels of distribution for DIY spending, 2015/16
- Sector size and forecast
- A resilient sector
-
- Figure 40: France: DIY specialists’ sales (excl. VAT), 2011-16
-
- Figure 41: France: DIY specialists’ sales, forecasts, excl VAT, 2017-21
- Leading specialists – What you need to know
- A concentrated sector
- A long tail
- Leroy Merlin has grown market share most
- Online underdeveloped
- Leading specialists
- Leroy Merlin pulling ahead
- As Castorama holds steady
- Bricomarché invests in Bricocash
- Mr Bricolage looks to REBOND
-
- Figure 42: France: leading specialist DIY retailers, sales, 2012-16
- Figure 43: France: leading specialist DIY retailers, outlet numbers, 2012-16
-
- Figure 44: France: leading specialist DIY retailers, sales per outlet, 2012-16
- Market shares
- Leroy Merlin has gained share while the rest stay level
-
- Figure 45: France: leading specialist DIY retailers, shares of all DIY specialists’ sales, 2012-16
- Online
- Online activity and device usage
- Shopping online
-
- Figure 46: France: percentage purchasing online, 2011-16
- Online sales
- Leading online players
-
- Figure 47: France: retailers used to buy DIY goods in the past 12 months, online, March 2017
-
- Figure 48: France: estimated sales of DIY products online by leading retailers, 2015/16
- Specialists
-
- Figure 49: France: leading store-based DIY specialists: online presence, 2017
- Pureplayers
-
- Figure 50: France: major online retailers of DIY-related categories, 2017
- The consumer – What you need to know
- Dominance of Leroy Merlin
- Online retailers ahead of all the store-based retailers online
- Older, more affluent consumers most likely to do DIY
- DIY sheds most popular with homeowners
- 75% have done DIY of some kind without a tradesman
- Older consumers more self-sufficient
- Advice in-store important
- Where they shop
- 80% had shopped for DIY over the last year
- Leroy Merlin the most popular chain
- Over a quarter had used Amazon
-
- Figure 51: France: retailers used to buy DIY goods in the past 12 months, either in-store or online, March 2017
- Leroy Merlin dominates in-store shopping
-
- Figure 52: France: retailers used to buy DIY goods in the past 12 months, in-store, March 2017
- Amazon dominates online with the store-based retailers weak
-
- Figure 53: France: retailers used to buy DIY goods in the past 12 months, online, March 2017
- Big-box retailers attract older, most affluent customers
-
- Figure 54: France: profile of those who had bought DIY goods, whether in-store of online, by type of retailer used, March 2017
- DIY sheds most popular with homeowners
-
- Figure 55: France: percentage point difference in usage of DIY stores either online or in-store between homeowners and renters, March 2017
- Participation in DIY activities
- A nation of keen DIYers
-
- Figure 56: France: DIY jobs completed in the last 12 months, March 2017
- Three-quarters have done some DIY
-
- Figure 57: France: who completed DIY jobs in the last 12 months, March 2017
- Older consumers more self-sufficient
-
- Figure 58: France: who completed DIY jobs in the last 12 months, by age group, March 2017
- DIY activities done by retailers used
-
- Figure 59: France: DIY jobs completed in the last 12 months, by retailers purchased from (whether in-store or online), March 2017
- Attitudes to DIY
- Advice in-store the most important
- A third would like to rent tools or equipment
- Improving skills is an opportunity
- Provide access to professionals
-
- Figure 60: France: attitudes to DIY, March 2017
- Older people are more confident, but opportunities exist to educate the young and affluent
-
- Figure 61: France: profile of those who agreed with various attitude statements towards DIY, March 2017
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Germany
-
- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- Market size
-
- Figure 62: Germany: DIY products – Mintel market size (incl. VAT), 2012-17
- Figure 63: Germany: consumer prices of DIY-related categories, annual % change, November 2015-April 2017
- Consumer confidence
-
- Figure 64: Germany: consumer confidence: January 2016-March 2017
- Channels of distribution
-
- Figure 65: Germany: estimated channels of distribution for DIY spending, 2016
- Sector size and forecast
-
- Figure 66: Germany: annual growth in sales through the DIY/hardware stores, 2011-16
- Leading specialists
- Key metrics
- Market shares
-
- Figure 67: Germany: leading specialist DIY retailers: shares of all DIY specialists’ sales, 2016
- Online
- The consumer
- Where they shop
-
- Figure 68: Germany: retailers used to buy DIY goods in the last 12 months, either in-store or online, March 2017
- Participation in DIY activities
-
- Figure 69: Germany: DIY jobs completed in the last 12 months, March 2017
- Attitudes to DIY
-
- Figure 70: Germany: attitudes to DIY, March 2017
- What we think
- Issues and insights
- Are specialists missing out on DIY ‘top-up’ shopping?
- The facts
- The implications
- Opportunities to appeal to the young
- The facts
- The implications
- The market – What you need to know
- A strong economy leads to growth in consumer spending
- Inflation low through 2016 but increasing in 2017
- Sales through specialists have been weak
- Market size and key drivers
- A strong economic performance
- Consumer spending on DIY grows steadily
-
- Figure 71: Germany: DIY products – Mintel market size (incl. VAT), 2012-17
- Figure 72: Germany: Mintel DIY market size: breakdown by product, 2016
- DIY-related spending categories
-
- Figure 73: Germany: consumer spending in detail (incl.VAT), 2012-16
- Inflation
-
- Figure 74: Germany: consumer prices of DIY-related categories, annual % change, 2012-16
- Figure 75: Germany: consumer prices of DIY-related categories, annual % change, November 2015-April 2017
- Market drivers
- Housing market
-
- Figure 76: Germany: annual rate of change in house prices, 2008-16
- Figure 77: Germany: tenure types: owners vs tenants, 2010-15
- Consumer confidence
-
- Figure 78: Germany: consumer confidence, January 2016-March 2017
- Channels of distribution
- Specialists dominate
-
- Figure 79: Germany: estimated channels of distribution for DIY spending, 2016
- Sector size and forecast
- Sales through specialists have been weak
-
- Figure 80: Germany: DIY specialists’ sales (excl. VAT), 2011-16
-
- Figure 81: Germany: DIY specialists’ sales, forecasts, excl VAT, 2017-21
-
- Figure 82: Germany: DIY specialists’ sales relative to all spending on DIY products*, 2011-16
- Leading specialists – What you need to know
- OBI leads
- But Bauhaus is catching up
- Online accounts for just 5.2% of spending on DIY
- Leading specialists
- OBI is the market leader
- Bauhaus is catching up
- Hornbach trials urban stores
- Screwfix puts expansion on pause
-
- Figure 83: Germany: leading specialist DIY retailers, sales, 2012-16
- Figure 84: Germany: leading specialist DIY retailers, outlet numbers, 2012-16
-
- Figure 85: Germany: leading specialist DIY retailers, sales per outlet, 2012-16
- Market shares
- Consolidation in the top ten
- Lacking a dominant player
- Bauhaus could become the market leader in 2018
-
- Figure 86: Germany: leading specialist DIY retailers: shares of all DIY specialists’ sales, 2012-16
- Online
- Online activity and device usage
- Shopping online
-
- Figure 87: Germany: percentage purchasing online, 2011-16
- Online sales
-
- Figure 88: Germany: online sales of DIY products (Incl.VAT), 2014-16
- Leading online DIY retailers
-
- Figure 89: Germany: leading store-based DIY specialists: online presence, 2017
- The consumer – What you need to know
- Amazon as popular as OBI
- Appeal of specialists skewed towards homeowners
- Over three-quarters have done DIY
- In-store advice is highly valued
- Young and affluent want to improve their skills
- Where they shop
- Amazon matches OBI
-
- Figure 90: Germany: retailers used to buy DIY goods in the last 12 months, in-store and online, March 2017
- OBI dominates in-store
-
- Figure 91: Germany: retailers used to buy DIY goods in the last 12 months, in-store, March 2017
- Online dominated by non-specialists
-
- Figure 92: Germany: retailers used to buy DIY goods in the last 12 months, online, March 2017
- DIY carried out by the affluent young
-
- Figure 93: Germany: profile of those who had bought DIY goods, whether in-store or online, by type of retailer used, March 2017
- Appeal of specialists skewed towards homeowners
-
- Figure 94: Germany: percentage point difference in usage of DIY stores between homeowners and renters, March 2017
- Participation in DIY activities
- Over three-quarters have done DIY
-
- Figure 95: Germany: DIY jobs completed in the last 12 months without a tradesman, March 2017
- Germans prefer to do it themselves
-
- Figure 96: Germany: DIY jobs completed in the last 12 months, March 2017
- Over three-quarters have carried out DIY tasks
-
- Figure 97: Germany: who completed DIY jobs in the last 12 months, March 2017
- Bringing people together to develop skills
-
- Figure 98: Germany: who completed DIY jobs in the last 12 months, by age group, March 2017
- Attitudes to DIY
- In-store advice is valued
-
- Figure 99: Germany: attitudes to DIY, March 2017
- Opportunities to learn appeal to the young and affluent
-
- Figure 100: Germany: profile of those who agreed with various attitude statements to DIY, March 2017
- Over half find DIY enjoyable
-
- Figure 101: Germany: attitudes of those who have carried out DIY projects in the last 12 months (excluding those using a tradesman), March 2017
- Hagebau shoppers rate in-store advice
-
- Figure 102: Germany: agreement with the statement “Advice from in-store staff is useful for DIY projects”, by where they shopped for DIY products in the last 12 months, March 2017
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Italy
-
- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- The economy
- Market size
-
- Figure 103: Italy: spending on DIY products, 2012-17
- Inflation
-
- Figure 104: Italy: consumer prices of DIY-related categories, annual % change, January 2015-March 2017
- The housing market
-
- Figure 105: Italy: consumers’ planned spending on housing and home, Q4 2013-Q1 2017
- Consumer confidence
-
- Figure 106: Italy: consumer confidence, 2007-17
- Channels of distribution
-
- Figure 107: Italy: estimated distribution of spending on DIY and related goods, 2016
- Sector sales and forecast
-
- Figure 108: Italy: sales by specialist DIY retailers, 2011-17
- Leading specialists
- Key metrics
- Market shares
-
- Figure 109: Italy: leading DIY specialists’ share of all DIY specialists’ sales, 2016
- Online
-
- Figure 110: Italy: percentage purchasing online, 2009-16
- The consumer
- Where they shop
-
- Figure 111: Italy: DIY retailers bought from in the last 12 months, by in-store or online, March 2017
- Participation in DIY activities
-
- Figure 112: Italy: DIY jobs completed in the last 12 months, March 2017
- Attitudes to DIY
-
- Figure 113: Italy: attitudes to DIY, March 2017
- What we think
- Issues and insights
- What chances of an upturn in DIY demand?
- The facts
- The implications
- A sector ripe for rationalisation
- The facts
- The implications
- The market – What you need to know
- Weak economy
- Some positive signs
- Consumer confidence weakening
- Small DIY market
- Specialists take three-quarters of DIY spending
- Market size and key drivers
- A weak recovery
- Mintel DIY market size
-
- Figure 114: Italy: DIY products – The Mintel market size (incl. VAT), 2012-17
- Figure 115: Italy: Mintel DIY market size: breakdown by product, 2016
- DIY-related spending categories
-
- Figure 116: Italy: consumer spending in detail (incl. VAT), 2012-16
- Inflation
-
- Figure 117: Italy: consumer prices of DIY-related categories, annual % change, 2012-16
- Figure 118: Italy: consumer prices of DIY-related categories, annual % change, January 2015-March 17
- Market drivers
- Housing market may have bottomed out
-
- Figure 119: Italy: house price index (2010 = 100), Q1 2014-Q4 2016
- Home ownership among the highest in Europe
-
- Figure 120: Italy: tenure types: owners vs tenants, 2007-15
- Consumer confidence
-
- Figure 121: Italy: consumer confidence, 2007-17
- Consumer spending plans
-
- Figure 122: Italy: consumers’ planned spending on housing and home, Q4 2013-Q1 2017
- Channels of distribution
- Specialists dominate
- Garden centres – Major competitors in the gardening area
- Supermarkets and other stores less important
-
- Figure 123: Italy: estimated distribution of spending on DIY and related goods, 2016
- Sector size and forecast
- Lacklustre prospects
-
- Figure 124: Italy: DIY specialists’ sales (excl. VAT), 2011-16
- Figure 125: Italy: DIY specialists’ sales, forecasts, excl VAT, 2017-21
- Leading specialists – What you need to know
- ADEO the market leader by far
- Fragmented chain
- Scope for rationalisation
- Online
- Leading specialists
- ADEO the clear leader, followed by OBI
- Smaller groups
-
- Figure 126: Italy: leading specialist DIY retailers, sales, 2014-16
-
- Figure 127: Italy: leading specialist DIY retailers, outlet numbers, 2014-16
- Figure 128: Italy: leading specialist DIY retailers, sales per outlet, 2014-16
- Market shares
- Highly fragmented market
-
- Figure 129: Italy: leading DIY retailers, market shares, 2014-16
- Online
- Online activity
- Shopping online
-
- Figure 130: Italy: percentage purchasing online in the last 12 months, 2009-16
- Online sales
- Leading online players
-
- Figure 131: Italy: leading store-based DIY specialists, online presence, 2017
- The consumer – What you need to know
- Specialists dominant
- Small groups
- Amazon is the online leader…
- …but mainly attracts those doing minor tasks
- DIY is popular with younger, more affluent groups
- In-store advice valued
- Where they shop
- In-store dominant
- Online widely used, but not so often
-
- Figure 132: Italy: Retailers used to buy DIY goods in the last 12 months, in-store and online, March 2017
-
- Figure 133: Italy: profile of those who had bought DIY goods, whether in-store or online, by type of retailer used, March 2017
- Participation in DIY activities
-
- Figure 134: Italy: DIY jobs completed in the last 12 months, March 2017
- DIY or do it with some help
-
- Figure 135: Italy: profile of those who complete jobs themselves and those who complete them with help, March 2017
- Use of tradesmen
-
- Figure 136: Italy: proportion of DIY jobs completed by tradesmen in the last 12 months, March 2017
- DIY jobs completed by retailers used
-
- Figure 137: Italy: DIY jobs done by retailers bought from, March 2017
- Attitudes to DIY
- DIY is popular
-
- Figure 138: Italy: attitudes to DIY, March 2017
-
- Figure 139: Italy: profile of those agreeing with attitude statements to DIY, March 2017
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Spain
-
- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- Market size
-
- Figure 140: Spain: DIY products – The Mintel market size (incl. VAT), 2012-17
- Inflation
-
- Figure 141: Spain: consumer prices of DIY-related categories, annual % change, January 2016-March 2017
- Sector size and forecast
-
- Figure 142: Spain: DIY specialists’ sales (excl. VAT), 2012-17
- Leading specialists
- Key metrics
- Market shares
-
- Figure 143: Spain: leading specialist DIY retailers: shares of all DIY specialists’ sales, 2016
- Online
-
- Figure 144: Spain: percentage purchasing online, 2011-16
- The consumer
- Where they shop
-
- Figure 145: Spain: retailers used to buy DIY goods in the last 12 months, March 2017
- Participation in DIY activities
-
- Figure 146: Spain: DIY jobs completed in the last 12 months, March 2017
- Attitudes to DIY
-
- Figure 147: Spain: attitudes to DIY, March 2017
- What we think
- Issues and insights
- Specialists play an important part in fostering interest in DIY
- The facts
- The implications
- How important are rentals?
- The facts
- The implications
- The market – What you need to know
- Consumer spending continues to rebound
- Housing market on the up
- Inflation on the up
- DIY specialists’ sector seeing two-track growth
- Market size and key drivers
- Economic outlook much improved
- Mintel DIY market size
-
- Figure 148: Spain: DIY products – The Mintel market size (incl. VAT), 2012-17
-
- Figure 149: Spain: Mintel DIY market size: breakdown by product, 2016
- DIY-related spending categories
-
- Figure 150: Spain: consumer spending in detail (incl. VAT), 2012-16
- Inflation
-
- Figure 151: Spain: consumer prices of DIY-related categories, annual % change, 2012-16
- Figure 152: Spain: consumer prices of DIY-related categories, annual % change, January 2016-March 2017
- Market drivers
- Housing market rebounding
-
- Figure 153: Spain: number of property transactions in Spain, 2005-16
- Renting on the up
-
- Figure 154: Spain: total households by tenure, 2013-16
- Consumer confidence
-
- Figure 155: Spain: consumer confidence, December 2011-April 2017
- Sector size and forecast
- Specialist sector remains tough
-
- Figure 156: Spain: DIY specialists’ sales (excl. VAT), 2011-16
-
- Figure 157: Spain: DIY specialists’ sales, forecasts (excl VAT) 2017-21
- Leading specialists – What you need to know
- ADEO: a strong market leader
- Brico Dépôt: regaining traction after a poor year
- Continued growth for Bricor
- Not all are benefitting from a better market
- Online
- Leading specialists
- ADEO continues to cement its position
- Brico Dépôt rebounds following a poor 2015
- Bricor continues expansion
-
- Figure 158: Spain: leading specialist DIY retailers, sales, 2012-16
- Figure 159: Spain: leading specialist DIY retailers, outlet numbers, 2012-16
-
- Figure 160: Spain: leading specialist DIY retailers, sales per outlet, 2012-16
- Market shares
- ADEO holds over a third of the market
-
- Figure 161: Spain: leading specialist DIY retailers: shares of all DIY specialists’ sales, 2016
- Market share losses for the smaller players
-
- Figure 162: Spain: leading specialist DIY retailers: shares of all DIY specialists’ sales, 2012-16
- Online
- Online activity and device usage
-
- Figure 163: Personal ownership of mobile phones and smartwatches in Spain, Italy, Germany, France and the UK, January 2017
- Shopping online
-
- Figure 164: Spain: percentage purchasing online, 2011-16
- Online sales
-
- Figure 165: Spain: online retail sales (incl. VAT), 2012-16
- Leading online DIY retailers
-
- Figure 166: Spain: leading store-based DIY specialists: online presence, 2017
- The consumer – What you need to know
- Leroy Merlin used most in the last year…
- …but its major competition seems to lie outside of the sector
- Most carry out jobs themselves
- Just under half find DIY enjoyable
- A majority value advice from in-store staff
- Where they shop
- Leroy Merlin the most used
-
- Figure 167: Spain: retailers used to buy DIY goods in the last 12 months, March 2017
- Amazon, the clear go-to online retailer
-
- Figure 168: Spain: retailers used to buy DIY goods in the last 12 months, by in-store and online, March 2017
- Demographics of shoppers by retailer used
-
- Figure 169: Spain: profile of those who had bought DIY goods, whether in-store of online, by type of retailer used, March 2017
- The importance of appealing to renters
-
- Figure 170: Spain: retailers used to buy DIY goods in the last 12 months, by tenure, March 2017
- Participation in DIY activities
- Most carry out jobs themselves
-
- Figure 171: Spain: DIY jobs completed in the last 12 months, March 2017
- With a little help from my friends
-
- Figure 172: Spain: DIY jobs completed in the last 12 months, DIY or tradesman, March 2017
- Younger consumers more likely to engage in DIY
-
- Figure 173: Spain: DIY jobs completed in the last 12 months, DIY or tradesman, by age, March 2017
- Income also plays a role
-
- Figure 174: Spain: DIY jobs completed in the last 12 months, DIY or tradesman, by income, March 2017
- DIY jobs completed by retailers used
-
- Figure 175: Spain: DIY jobs completed in the last 12 months, by retailers purchased from, March 2017
- Attitudes to DIY
- Most see DIY as enjoyable…
-
- Figure 176: Spain: attitudes to DIY as a pastime, March 2017
- …though less so than elsewhere
-
- Figure 177: Spain: attitudes to DIY as a pastime, by country March 2017
- In-store advice valued
-
- Figure 178: Spain: attitudes to DIY, March 2017
- The young and old look to the trade
-
- Figure 179: Spain: agreement with statements regarding attitudes to DIY, by age, March 2017
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
UK
-
- Overview
- What you need to know
- Products covered in this Report
- Executive summary
- The market
- Market size and forecast
-
- Figure 180: Total DIY/hardware specialist sector size (including VAT), 2011-21
- Consumer spending on DIY up 4.5%
-
- Figure 181: Growth in consumer spending on DIY products, 2012-17
- Changing trends in housing tenure
-
- Figure 182: Housing tenure in England, 2005-16
- Companies, brands and innovations
- B&Q launches first high-street store
- Out-of-town losing out to the High Street
- Argos is the leading non-specialist
- Online
-
- Figure 183: Estimated online sales of DIY products to consumers (excluding VAT), 2013-16
- The consumer
- B&Q dominates the sector
-
- Figure 184: Where they shopped for DIY/home improvement products, in-store or online, March 2017
- 62% have carried out DIY in the past year
-
- Figure 185: Projects undertaken in the past year and who did the work, March 2017
- Multi-channel shopping becoming embedded
-
- Figure 186: How they shopped for DIY projects, March 2017
- Quality drives DIY decision making
-
- Figure 187: Factors important when shopping for DIY products, March 2017
- Over a quarter of under-35s find it embarrassing to ask for advice
-
- Figure 188: Attitudes towards shopping for DIY products, March 2017
- What we think
- Issues and insights
- Inspiration or back-to-basics – Diverging strategies from the DIY sheds
- The facts
- The implications
- Opportunities for DIY as renting becomes the new norm
- The facts
- The implications
- The market – What you need to know
- Sales through specialists increase 2.1%
- Consumer spending growth slows to 4.5%
- Garden products see strongest growth
- Specialists account for 61% of consumer spending
- Housing market holds up through 2016
- Growing proportion of renters
- Market size and forecast
- Specialists’ sales grow 2.1%
-
- Figure 189: Total DIY/hardware specialist sector size (including VAT), 2011-21
-
- Figure 190: Total DIY/hardware specialist sector size (including VAT), in current and constant prices, 2011-21
- Market segmentation
- Sheds/big box segment
-
- Figure 191: Shed/big-box specialists’ sector size (including VAT), 2011-21
-
- Figure 192: Shed/big-box specialists’ sector size (including VAT), in current and constant prices, 2011-21
- Other DIY/hardware specialists segment
-
- Figure 193: Other DIY/hardware stores segment (including VAT), 2011-21
- Figure 194: Other DIY/hardware stores segment (including VAT), in current and constant prices, 2011-21
- Forecast methodology
- Consumer spending on DIY products
- Growth slows to 4.5%
-
- Figure 195: Consumer spending on DIY products, 2012-17
- Consumer spending by product category
-
- Figure 196: Consumer spending on DIY products, category breakdown, 2016
- Mintel’s market size
- Channels of distribution
-
- Figure 197: DIY products*, estimated channels of distribution, 2016
- Market drivers
- Housing market
-
- Figure 198: Annual number of property transactions with a value of £40,000 or above (non-seasonally adjusted), 2006-16
- Monthly housing transactions
-
- Figure 199: Monthly number of property transactions valued at over £40,000 (non-seasonally adjusted), January 2016-March 2017
- Inflation
-
- Figure 200: Inflation in key product categories, annual rate of change, 2012-16
- Inflation creeps up in early 2017
-
- Figure 201: Consumer price inflation, monthly rate of change for selected product categories, October 2016-March 2017
- Falling number of people buying houses on a mortgage
-
- Figure 202: Housing tenure in England, 2005-16
- Consumer spending plans
-
- Figure 203: Have or intend to spend any extra money on the home, May 2016-April 2017
-
- Figure 204: Where they spend extra money, by housing tenure, February 2017
- Key players – What you need to know
- All change at the market leaders
- Out-of-town losing out to the High Street
- Non-food discounters taking the high street share, rather than specialists
- Online small and dominated by the market leaders
- Advertising 0.7% of sector sales
- Improving perception of Wilko
- Innovation and launch activity
- UK's first comparison website for building and DIY supplies
- B&Q getting closer to customers
-
- Figure 205: B&Q, mini format store, Holloway Road, London, March 2017
- Virtual reality tool for hands-on DIY training
- Robot assistants
- Personalised DIY help at home using ‘advice avatars’
- 'Wickes Hourly'
- DIY Ladies Night
- Space allocation summary
- Space allocation overview
-
- Figure 206: DIY retailers: in-store/outdoor space allocation estimates, April 2017
- Detailed space allocation estimates
- Big-box DIY specialists
-
- Figure 207: Bunnings, St Albans, garden and tool hire, April 2017
- High street DIY destinations
- Out-of-town discount home improvement and garden shopping
-
- Figure 208: DIY retailers: detailed in-store/outdoor space allocation estimates, April 2017
- Retail product mix
-
- Figure 209: Leading DIY retailers estimated sales by product %, 2016
- Figure 210: Leading DIY retailers estimated sales by product, 2016
- Leading specialist retailers
- Superstores dominate
- New specialists with a trade focus
- High street retailers
-
- Figure 211: Leading DIY specialists, sales 2013/14-2016/17
- Figure 212: Leading DIY specialists, outlets, 2013/14-2016/17
- Figure 213: Leading DIY specialists, sales per outlet, 2013/14-2016/17
- Leading non-specialist retailers
- Argos
- Amazon catching up
- The Range and the discounters growing fast
-
- Figure 214: Leading non-specialists, estimated DIY sales (excluding VAT), 2013/4-2016/7
- Supermarkets
-
- Figure 215: Leading supermarkets, estimated DIY sales (excluding VAT), 2013/4-2016/7
- Market shares
-
- Figure 216: Leading retailers estimated trade share of sales, 2013-16
- Share of specialists’ sales
-
- Figure 217: Leading DIY retailers, share of all specialists’ sales, 2014-16
- Share of all DIY spending
-
- Figure 218: Leading DIY retailers, share of all DIY spending, 2014-16
- Online
- Industry data
- Online sales to consumers
-
- Figure 219: DIY estimated online sales by type of retailer, 2016
- Figure 220: Estimated online sales of DIY products to consumers (excluding VAT), 2014-16
-
- Figure 221: Estimated sales of DIY products to consumers, 2014-16
- Advertising and marketing activity
- Little change in total DIY retail advertising spend year-on-year in 2016
-
- Figure 222: Recorded above-the-line, online display and direct mail total advertising expenditure by UK DIY retailers, 2013-16
- B&Q is the UK’s biggest DIY retail advertising spender
-
- Figure 223: Leading UK DIY retailers: recorded above-the-line, online display and direct mail total advertising expenditure, 2013-16
- Homebase increases its share of total advertising spend in 2016
-
- Figure 224: Big three DIY retailers share of recorded above-the-line, online display and direct mail total advertising expenditure, 2015 and 2016
- Half of all advertising expenditure channelled through TV
-
- Figure 225: Recorded above-the-line, online display and direct mail total advertising expenditure by UK DIY retailers by media type, 2013-16
- Media types used by the Big Three
-
- Figure 226: Recorded above-the-line, online display and direct mail total advertising expenditure by the UK’s three biggest DIY retailers by media type, 2016
- What we’ve seen in 2017
- Nielsen Ad Intel coverage
- Brand research
- Brand map
-
- Figure 227: Attitudes towards and usage of selected brands, March 2017
- Key brand metrics
-
- Figure 228: Key metrics for selected brands, March 2017
- Brand attitudes: Wilko owns the value position
-
- Figure 229: Attitudes, by brand, March 2017
- Brand personality: Wilko is vibrant and fun, B&Q is tired
-
- Figure 230: Brand personality – Macro image, March 2017
- A more flattering view of B&Q
-
- Figure 231: Brand personality – Micro image, March 2017
- Brand analysis
- Wilko – Value for women
-
- Figure 232: User profile of Wilko, March 2017
- Screwfix for the affluent, serious DIYer
-
- Figure 233: User profile of Screwfix, March 2017
- B&Q the broad mass market player
-
- Figure 234: User profile of B&Q, March 2017
- Wickes the destination store for the serious DIYer
-
- Figure 235: User profile of Wickes, March 2017
- Homebase – So farewell then
-
- Figure 236: User profile of Homebase, March 2017
- The consumer – What you need to know
- B&Q dominates the sector
- Painting/decorating the most popular DIY project
- Use of tradesmen increases with age
- Multiple channels used for purchases
- Quality is most important when shopping for DIY
- Independent reviews aid purchase decisions
- Where they shopped
- B&Q dominates the sector
-
- Figure 237: Where they shopped for DIY/home improvement products, March 2017
- Online becoming more important
-
- Figure 238: Where they shopped for DIY/home improvement products, in-store or online, March 2017
- Online more appealing to younger shoppers
-
- Figure 239: Where they shopped for DIY/home improvement products, by average age and socio-economic group, March 2017
- Repertoire analysis
-
- Figure 240: Where they shopped for DIY products in-store, repertoire analysis, March 2017
- Projects undertaken
- 43% have done painting/decorating themselves
-
- Figure 241: Projects undertaken in the past year and who did the work, March 2017
- DIY the most popular way to carry out home improvement
-
- Figure 242: How they carried out home improvement projects in the past year, March 2017
- 25-34-year-olds most likely to get help with DIY
-
- Figure 243: Who carried out home improvement projects, 25-44-year-olds, March 2017
- Use of tradesmen increases with age
-
- Figure 244: Who carried out home improvement projects, 45+-year-olds, March 2017
- Promoting DIY as a social experience
-
- Figure 245: Proportion of DIY shoppers saying they ‘learnt a new skill or technique’ by who carried out the DIY/home improvement project they spent the most on, March 2017
- Projects they spent the most on
-
- Figure 246: Project completed in the past year they spent the most money on, March 2017
- How they shopped
- Painters/decorators like to visit stores
-
- Figure 247: How they shopped for a painting/decorating project, compared to the average, March 2017
- Buyers of window furnishings like to shop around
-
- Figure 248: How they shopped for new curtains/blinds/shutters, compared to the average, March 2017
- Stores are essential when shopping for flooring
-
- Figure 249: How they shopped for a tiling, flooring or carpeting project, compared to the average, March 2017
- Minor alterations shopping driven by price and availability
-
- Figure 250: How they shopped for carrying out minor interior alterations, compared to the average, March 2017
- Shopping around important for garden projects
-
- Figure 251: How they shopped for garden projects, compared to the average, March 2017
- Store visits are essential for fitted kitchens and bathrooms
-
- Figure 252: How they shopped for a new fitted kitchen or bathroom, compared to the average, March 2017
- CHAID Analysis
- Methodology
- Urbanites most likely to visit stores for inspiration
-
- Figure 253: Behaviours while shopping for DIY products – CHAID – Tree output, March 2017
-
- Figure 254: Behaviours while shopping for DIY products – CHAID – Table output, March 2017
- Important factors when shopping for DIY
- Quality is most important when shopping for DIY products
-
- Figure 255: Factors important when shopping for DIY products, March 2017
- Home-owners place greater emphasis on quality
-
- Figure 256: Top ranking factor for choosing where to shop for DIY products, by housing tenure, March 2017
- 35-44-year-olds prioritise price
- Fragmented priorities of younger shoppers
-
- Figure 257: Main reason for choosing where to shop for DIY products, by age group, March 2017
- Younger consumers less concerned by range
-
- Figure 258: Proportion selecting ‘Widest range of products’ as the top-ranking factor influencing where they shopped for DIY, March 2017
- Value seekers head to the non-specialists
-
- Figure 259: Those choosing ‘The lowest prices’ as an important factor when choosing where to shop for DIY products, by where they shopped for DIY products in the past year, March 2017
- Attitudes towards shopping for DIY products
- Quality is more important than price
- Independent reviews hold weight
-
- Figure 260: Attitudes towards shopping for DIY products, March 2017
- A third of 16-24-year-olds are embarrassed to ask for advice
-
- Figure 261: Agreement with selected statements, by age group, March 2017
- Interest in services peaks among the young
-
- Figure 262: Interest in services, by age group, March 2017
- Non-shed specialists attract the most enthusiastic DIYers
-
- Figure 263: Selected attitudes towards shopping for DIY, by where they shopped for DIY in the past year, March 2017
- Appendix – Data sources, abbreviations and supporting information
- Data sources
- Abbreviations
- Consumer research methodology
- Appendix – Market size and forecast
- Forecast Methodology
ADEO
-
- What we think
- A portfolio of brands expanding internationally
- Vision 2025
- Smaller city centre stores
- Attracting younger and less confident DIYersff
- Digital and online
- Company background
- Company performance
-
- Figure 264: ADEO: group sales performance, 2012-16
-
- Figure 265: ADEO: retail formats, 2017
- Figure 266: ADEO: outlet data (main European countries), 2012-16
- Retail offering
- Leroy Merlin
- Other fascia
Bauhaus
-
- What we think
- A German business with an international footprint
- Giving customers a helping hand
- Company background
- Company performance
-
- Figure 267: Bauhaus: estimated group sales performance*, 2012-16
-
- Figure 268: Bauhaus: outlet data, 2012-16
- Retail offering
Bricomarché/Brico Cash
-
- What we think
- Own brand development
- Enhanced in-store experience
- Accelerated growth in Poland on back of Praktiker’s store closures
- New city centre concept
- A winning formula
- Company background
- Company performance
-
- Figure 269: Bricomarché/Brico Cash: estimated sales performance, 2012-16
-
- Figure 270: Bricomarché/Brico Cash: estimated outlet data, 2012-16
- Retail offering
Hagebau
-
- What we think
- Moving into the city
- Shop facelifts and enhanced features
- Company background
- Company performance
-
- Figure 271: Hagebau: group sales performance, 2012-16
- Figure 272: Hagebau: Outlet data, 2012-16
- Retail offering
Homebase - Bunnings
-
- What we think
- Big changes
- A completely new business
- Where next?
- Company background
- Company performance
-
- Figure 273: Homebase Ltd: group financial performance, 2011/12-2016/17
-
- Figure 274: Homebase Ltd: outlet data, 2011/12-2016/17
- Retail offering
Hornbach Baumarkt
-
- What we think
- Experimenting with new mini-format urban store concept
- Project-oriented solutions service expanded
- Rolling out online shop to more countries
- Company background
- Company performance
-
- Figure 275: Hornbach Baumarkt: group financial performance, 2012/13-2016/17
-
- Figure 276: Hornbach Baumarkt: outlet data, 2012/13-2016/17
- Retail offering
Kingfisher Group
-
- What we think
- The transformation
- Will it work?
- Longer term
- Company background
- Company performance
-
- Figure 277: Kingfisher Group: group financial performance, 2012/13-2016/17
-
- Figure 278: Kingfisher Group: outlet data, 2012/13-2016/17
- Retail offering
Maxeda DIY
-
- What we think
- New store formats focus on the garden and urban DIY markets
- Personalised loyalty schemes
- Strengthening multichannel capabilities
- Go-to destinations for help and inspiration
- Company background
- Company performance
-
- Figure 279: Maxeda DIY: group financial performance, 2012/13-2016/17
- The Netherlands
- Belgium and Luxembourg
-
- Figure 280: Maxeda DIY: outlet data, 2012/13-2016/17
- Retail offering
Mr. Bricolage Group
-
- What we think
- A business searching for a way forward
- Disposal of company-owned stores
- International expansion stalls
- E-commerce takes priority
- Where next
- Company background
- Company performance
-
- Figure 281: Mr. Bricolage Group: sales at retail*, 2012-16
-
- Figure 282: Mr. Bricolage Group: outlet data*, 2012-16
- Retail offering
OBI
-
- What we think
- Enhanced in-store experience
- Expansion of customised home improvement and garden project solutions
- Company background
- Company performance
-
- Figure 283: OBI: estimated group sales performance, 2012-16
- Figure 284: OBI: outlet data, 2012-16
- Retail offering
toom Baumarkt
-
- What we think
- Inspirational shopping environment
- Accelerating digital presence
- A less environmentally-damaging DIY brand
- Company background
- Company performance
-
- Figure 285: toom Baumarkt/B1 Discount/Gartenliebe: group sales performance, 2012-16
-
- Figure 286: toom Baumarkt/B1 Discount Baumarkt/Gartenliebe: estimated outlet data, 2012-16
- Retail offering
Wickes/Toolstation/Tile Giant/Travis Perkins Retail
-
- What we think
- Accelerated expansion of new, more inspirational Wickes store format
- Multichannel enhancements help grow online sales
- New tile shopping experience
- Convenient one stop retail destinations for all things DIY
- Company background
- Company performance
-
- Figure 287: Travis Perkins Retail: consumer division financial performance, 2012-16
-
- Figure 288: Travis Perkins Retail: consumer division outlet data, 2012-16
- Retail offering
Back to top