Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
-
-
- Figure 1: A comparison of RDA and RNI levels for a selection of nutrients
- Figure 2: Trends in the UK population, 1994-2002
-
Market Size and Segmentation
-
-
- Figure 3: UK retail sales of enriched foods, by category, 1998 (est)
- Figure 4: A comparison of vitamin and mineral levels in a variety of breakfast cereals
- Figure 5: A comparison of vitamin and mineral levels in a variety of fruit juices and drinks
- Figure 6: A comparison of vitamin and mineral levels in a variety of breakfast bars
-
Supply and Distribution
Advertising and Promotion
-
-
- Figure 7: Main monitored media advertising expenditure in food categories which include enriched products, 1994-98
- Figure 8: Main monitored media advertising expenditure on selected vitamin enriched brands, 1994-98
- Figure 9: Advertising expenditure, September 1998 to August 1999
-
The Consumer
-
-
- Figure 10: Attitudes to vitamin and mineral enriched foods, by gender, August 1999
- Figure 11: Seekers' attitudes to enriched products, by demographic sub-group, August 1999
- Figure 12: Non-seekers' attitudes to enriched products, by demographic sub-group, August 1999
- Figure 13: Nutritional issues of concern to consumers, by gender, August 1999
- Figure 14: Nutritional issues of concern to consumers, by demographic sub-group, August 1999
- Figure 15: Further nutritional issues of concern to consumers, by demographic sub-group, August 1999
- Figure 16: An illustration of the cluster groups formed by question 1, August 1999
- Figure 17: An illustration of the cluster groups formed by question 2, August 1999
-
The Future
Forecast
-
-
- Figure 18: The impact of socio-demographic changes on the potential consumer base, 1999-2003
-
Back to top