Table of Contents
Introduction and Abbreviations
Summary of Key Report Findings
Market Factors
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- Figure 1: Interest in named sports among adults, 1997 and 1998
- Figure 2: Sports coverage on television, by channel, 1996-1998
- Figure 3: Trends in penetration of non-terrestrial television, 1996-98
- Figure 4: The 15 most popular sports among men and women, 1998
- Figure 5: Projected UK population by age group, 1999-2003
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Market Size
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- Figure 6: Size of the live sports market in the UK, 1998
- Figure 7: Further segmentation of the spectator sports market, 1998
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Segmentation and Supply
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- Figure 8: Adult attendance at live sporting events, 1997/98*
- Figure 9: Sports coverage on terrestrial television, January 1998 to December 1998
- Figure 10: Sports coverage on cable and satellite television, January 1998 to December 1998
- Figure 11: Comparison of attendance at selected major British sporting events and live television viewing
- Figure 13: Television coverage of athletics, by channel, 1997 and 1998
- Figure 14: Adults claiming to enjoy watching athletics on television if it's shown, 1988/99-1999/2000
- Figure 15: First class county cricket teams, venue capacities, ticket and membership prices, 1998
- Figure 16: First-class county annual adult membership fees 1994-99
- Figure 17: Attendance at major cricket competitions in the UK, 1998
- Figure 18: Attendances at test match series, 1996-1998
- Figure 19: AXA National League* attendances 1995-1998
- Figure 20: Television coverage of cricket, by channel, 1997 and 1998
- Figure 21: Adults claiming to enjoy watching cricket on television if it is shown, 1988/89-1998/99
- Figure 22: Number of football matches per season, league and cup competitions* (excluding replays)
- Figure 23: Attendance at league football matches in England, by division,1996/97 and 1998/99
- Figure 24: Attendance at Premier League matches, by club, 1998/99 season
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The Consumer
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- Figure 55: Methods of watching live sport, January 1999
- Figure 56: Analysis of 'at the event' spectators and in-home television viewers of sport, by demographic sub-groups, January 1999
- Figure 57: Analysis of 'at the event' spectators and in-home television viewers of sport, by lifestage, Mintel's Special Groups and ACORN categories, January 1999
- Figure 58: Analysis of viewers of live sports on television at a public bar, sport bar or pub, by demographic sub-groups, January 1999
- Figure 59: Analysis of viewers of live sports on television at a public bar, sport bar or pub, by lifestage, Mintel's Special Groups and ACORN category, January 1999
- Figure 60: Ways in which live sport is listened to on the radio and non-watchers/listeners, by demographic sub-groups, January 1999
- Figure 61: Ways in which live sport is listened to on the radio and non-watchers/listeners, by lifestage, Mintel's Special Groups and ACORN categories, January 1999
- Figure 62: Most popular sports watched or listened to live on television/radio, or at the event in the previous 12 months, January 1999
- Figure 63: The six most popular sports watched or listened to live at the event, or on the TV/radio in the last 12 months, January 1999
- Figure 64: Six most popular sports watched or listened to live at the event, or on the TV/radio in the last 12 months, by lifestage, Mintel's Special Groups and ACORN categories, January 1999
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The Future and Forecast
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- Figure 74: Forecast of potential television viewers, by sport, 1998/99-2002/03
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