Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Figure 1: Trends in the adult UK population, by age, 1994-2002
- Figure 2: Number of UK households and household size, 1994-2000
- Figure 3: Kilometres travelled by mode of transport in GB, 1991-97
- Figure 4: Average cover prices of national daily and Sunday newspapers, 1994-98
- Figure 5: Reading preferences of top business executives in Europe, 1998
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Market Size and Trends
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- Figure 6: Annual sales of national newspapers by volume, 1964-99
- Figure 7: Consumer expenditure on national newspapers and advertising revenue, at current prices, 1994-99
- Figure 8: Consumer expenditure on national newspapers and advertising revenue at constant 1994 prices, 1994-99
- Figure 9: Share of consumer expenditure on national newspapers and advertising revenue, 1994-98
- Figure 10: National newspaper advertising revenue, by type of advertisement at current prices, 1994-98
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Market Segmentation
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- Figure 11: Trends in average circulation/issue for national daily and Sunday newspapers, 1991-99
- Figure 12: Trends in average circulation for tabloid and broadsheet newspapers, 1994-98
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The Supply Structure
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- Figure 13: National newspaper revenues, 1994-99
- Figure 14: National daily newspaper circulation, 1997-99
- Figure 15: National daily newspaper circulation, July to September 1999
- Figure 16: National Sunday newspaper circulation, 1997-99
- Figure 17: National Sunday newspaper circulation, July to September 1999
- Figure 18: Market shares of national daily newspaper publishers, by volume, 1996 and 1998
- Figure 19: Market shares of national Sunday newspaper publishers, by volume, 1996 and 1998
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Advertising and Promotion
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- Figure 20: Main monitored media advertising expenditure by national newspapers, 1994-99
- Figure 21: Main monitored media advertising expenditure on national daily newspapers, by top newspaper publishers, 1994 and 1998
- Figure 22: Main monitored media advertising expenditure on Sunday newspapers, by top newspaper publishers, 1994 and 1998
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Distribution
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- Figure 23: Number of retail outlets stocking newspapers and magazines, 1992-98
- Figure 24: Retail distribution of newspapers, by type of outlet, 1998
- Figure 25: Shares of wholesale distribution of newspapers, by value, January 1999
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The Consumer
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- Figure 26: Attitudes to newspapers, 1995-99
- Figure 27: Regular newspaper readership, September 1999
- Figure 28: Regular newspaper readership, by demographic sub-group, September 1999
- Figure 29: Aspects important in buying national daily or Sunday newspapers, September 1999
- Figure 30: Selected aspects important in national newspaper buying, by demographic sub-group, September 1999
- Figure 31: Home delivery of newspapers, September 1999
- Figure 32: Home delivery of newspapers, by demographic sub-group, September 1999
- Figure 33: Comparison of national, regional and local newspaper readership, by demographic sub-group, September 1999
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The Future
Forecast
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- Figure 34: Forecast of the national newspapers market, 1999-2003
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