Table of Contents
Introduction and Abbreviations
Summary of Key Report Findings
Market Factors
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- Figure 1: Holidays taken by the British, 1994-99
- Figure 2: Holidays taken in last few years, 1991-97
- Figure 3: Number of domestic holidays and short breaks taken, 1994-99
- Figure 4: Car ownership and distance travelled, 1990-2000
- Figure 5: Trends in the number of days when maximum temperatures exceeded 25°C, 1986-2000
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Market Size and Trends
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- Figure 6: Camping and caravanning holidays, 1994-98
- Figure 7: The domestic market for camping and caravanning holidays, 1994-99
- Figure 8: Average nights and expenditure on camping and caravanning holidays, 1998
- Figure 9: The overseas market for camping and caravanning holidays, 1994-99
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Market Segmentation
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- Figure 10: The domestic market for camping and caravanning holiday trips, by type, 1994-98
- Figure 11: The domestic market for camping and caravanning holidays, expenditure, by type, 1994-98
- Figure 12: Average expenditure on domestic camping and caravanning holidays, by type, 1994-98
- Figure 13: The domestic market for camping and caravanning holidays, by length of stay, 1998
- Figure 14: National destinations for camping and caravanning holidays, 1998
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The Supply Structure
Advertising and Promotion
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- Figure 15: Main media advertising on holidays, 1994-98
- Figure 16: Main media advertising by camping and caravanning parks, 1996 and 1998
- Figure 17: Main media advertising buy UK tourist offices, 1997 versus 1998
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The Consumer
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- Figure 18: Accommodation used on holidays in the last three years, February 1999
- Figure 19: Accommodation used on holiday in the last three years, by demographic sub-groups, lifestage and Mintel's Special Groups, February 1999
- Figure 20: Attitudes to camping and caravanning holidays, February 1999
- Figure 21: Positive attitudes to camping and caravanning, by demographic sub-group, February 1999
- Figure 22: Negative attitudes to camping and caravanning, by demographic sub-group, lifestage and Mintel's Special Group, February 1999
- Figure 23: Attitudes towards camping and caravanning, by different accommodation used, positive statements, February 1999
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The Future
Forecast
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- Figure 24: Forecast of the domestic caravan and camping holiday market, 1999-2003
- Figure 25: Forecast of the caravan and camping holidays abroad market, 1999-2003 At Current Prices Holidays Abroad
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