Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Trends and projections in the age structure of the UK population, 1995-2004
- Trends in the number and size of UK households, 1990-2004
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Market Size and Trends
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- UK retail sales of cakes, 1995-2000
- UK retail sales of cakes, by sector, 1995-99
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Market Segmentation
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- Indexed sales of cakes at current prices, by sector, 1995-2000
- UK retail sales of wrapped cakes, 1995-2000
- UK retail sales of wrapped cakes, by sector, 1995-99
- UK retail sales of individual wrapped cakes, 1995-2000
- UK retail sales of individual wrapped cakes, by sector, 1995-99
- UK retail sales of large/whole wrapped cakes, 1995-2000
- UK retail sales of large/whole wrapped cakes, by sector, 1995-99
- UK retail sales of wrapped occasion cakes, 1995-2000
- UK retail sales of wrapped occasion cakes, by sector, 1995-99
- UK retail sales of unwrapped cakes, 1995-2000
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The Supply Structure
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- Foreign trade in cakes, 1995-98
- Manufacturers' shares in the wrapped cakes market, by value, 1997-2000
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Advertising and Promotion
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- Main monitored media advertising expenditure on cakes, 1995-99
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Distribution
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- Retail sales of cakes, by outlet type, 1995-99
- Numbers of in-store bakeries in leading grocery multiples, 1992 and 1998
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Packaging
The Consumer
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- Long-term trends in the purchasing of fresh/packeted cakes, 1985-99
- Demographic analysis of housewives buying fresh/packeted cakes, 1999
- Topline responses to statements about cakes, April 2000
- Fresh cake purchasers, boxed cake purchasers and home bakers, by demographic sub-group, April 2000
- Cake-eating occasions, by demographic sub-group, April 2000
- Purchasing patterns of occasion cakes, April 2000
- Purchase of birthday and Christmas cakes in the last 12 months, by demographic sub-group, April 2000
- Profile of consumers who eat cake regularly, by demographic sub-group, March 2000
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The Future
Forecast
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- Forecast sales of cakes, 2000-04
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