Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- The issues
- Solid growth for category well-aligned with broader trends
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- Figure 1: Total US sales and forecast and fan chart of snack, nutrition and performance bars, at current prices, 2011-21
- Wide purchase but room for more
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- Figure 2: Bar purchase, February 2017
- Health factors important, but flavor is essential
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- Figure 3: Bar purchase factors, February 2017
- The opportunities
- Purchase factors differ by age
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- Figure 4: Bar purchase factors, by age, February 2017
- A wider variety of uses for younger purchasers
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- Figure 5: Bar consumption occasions, by gender and age, February 2017
- Strongest interest in bars made from whole foods
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- Figure 6: Bar innovation areas, February 2017
- What it means
The Market – What You Need to Know
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- Solid growth for category well-aligned with broader trends
- Snack bars outsell more specialized alternatives
Market Size and Forecast
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- Solid growth for category well-aligned with broader trends
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- Figure 7: Total US sales and forecast and fan chart of snack, nutrition and performance bars, at current prices, 2011-21
- Figure 8: Total US sales and forecast of snack, nutrition and performance bars, at current prices, 2011-21
Market Breakdown
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- Snack bars outsell more specialized alternatives
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- Figure 9: Share of snack, nutrition, and performance bars, by segment, 2016
- Performance bars drive growth, while weight loss bars fall behind
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- Figure 10: Sales of snack, nutrition and performance bars, by segment, 2011-16
Market Perspective
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- More categories and brands chase after snacking occasions.
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- Figure 11: New product launches containing the word “snack,” 2010-17
Market Factors
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- Prevalence of snacking drives bar consumption
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- Figure 12: Snacking frequency, by demographics, March 2017
- Young adults more demanding of snacks, look for energy and satiety
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- Figure 13: Snack attributes by occasion, Any occasion, by gender and age, March 2017,
Key Players – What You Need to Know
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- General Mills and Kellogg hold lead, but smaller competitors gain ground
- CLIF BAR and KIND rise to major player status
- Quest performance bars maintain momentum
- Refrigerated bars take freshness to another level
- Good fats offer bar brands opportunities for new shapes and textures
Company Sales of Snack, Nutrition, and Performance Bars
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- General Mills and Kellogg hold lead, but smaller competitors gain ground
- “Other” brands a growing force
- Sales of snack, nutrition, and performance bars by company
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- Figure 14: Company sales of snack, nutrition, and performance bars, rolling 52 weeks, 2015 and 2016
What’s Working?
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- CLIF BAR and KIND rise to major player status
- LÄRABAR extends into new forms
- Quest performance bars maintain momentum
What’s Struggling?
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- Weight loss brands shed sales
- PowerBar goes for brand reset
What’s Next?
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- Refrigerated bars take freshness to another level
- Good fats offer bar brands opportunities for new shapes and textures
The Consumer – What You Need to Know
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- Wide purchase but room for more
- Bars purchased in a wide array of retail channels
- Health factors important, but flavor is essential
- Bars types defined by purpose, but actual usage tends to be broader
- Snacking the most common of a wide range of uses
- Strongest interest in bars made from whole foods
Bar Purchase
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- Wide purchase but room for more
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- Figure 15: Bar purchase, February 2017
- Men more likely to purchase nutritional bars and performance bars
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- Figure 16: Bar purchase, by gender, February 2017
- Bar purchase rates higher among the younger adults
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- Figure 17: Bar purchase, by age, February 2017
- Hispanics more likely to purchase specialized bars
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- Figure 18: Bar purchase, by Hispanic origin, February 2017
Purchase Locations
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- Bars purchased in a wide array of retail channels
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- Figure 19: Bar purchase locations, February 2017
- Young adults more likely to purchase outside of supermarkets
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- Figure 20: Bar purchase locations, any purchase, by age, February 2017
Purchase Factors
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- Health factors important, but flavor is essential
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- Figure 21: Bar purchase factors, February 2017
- Protein source and organic ingredients important to younger purchasers
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- Figure 22: Bar purchase factors, by age, February 2017
Reasons for Using Different Types of Bars
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- Methodology
- Bars types defined by purpose, but actual usage tends to be broader
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- Figure 23: Correspondence Analysis – Reasons for using bars, February 2017
- Figure 24: Reasons for using bars, February 2017
Consumption Occasions
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- Snacking the most common of a wide range of uses
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- Figure 25: Bar consumption occasions, February 2017
- A wider variety of uses for younger purchasers
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- Figure 26: Bar consumption occasions, by gender and age, February 2017
Interest in Bar Innovations
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- Strongest interest in bars made from whole foods
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- Figure 27: Bar innovation areas, February 2017
- Young male purchasers gravitate to protein concepts
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- Figure 28: Bar innovation areas, by gender and age, February 2017
Appendix – Data Sources and Abbreviations
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- Data sources
- Sales data
- Fan chart forecast
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Appendix – Market
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- Figure 29: Total US sales and forecast of snack, nutrition, and performance bars, at inflation-adjusted prices, 2011-21
- Figure 30: Total US sales and forecast of snack bars, at current prices, 2011-21
- Figure 31: Total US sales and forecast of nutrition bars, at current prices, 2011-21
- Figure 32: Total US sales and forecast of weight loss bars, at current prices, 2011-21
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- Figure 33: Total US sales and forecast of performance bars, at current prices, 2011-21
- Figure 34: Total US sales and forecast of snack, nutrition, and performance bars, by channel, at current prices, 2011-16
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Appendix – Key Players
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- Figure 35: MULO sales of snack bars, by leading companies and brands, rolling 52 weeks, 2015 and 2016
- Figure 36: MULO sales of nutrition bars, by leading companies and brands, rolling 52 weeks, 2015 and 2016
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- Figure 37: MULO sales of weight loss bars, by leading companies and brands, rolling 52 weeks, 2015 and 2016
- Figure 38: MULO sales of performance bars, by leading companies and brands, rolling 52 weeks, 2015 and 2016
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