Table of Contents
Introduction and Abbreviations
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- Definitions and report coverage
- Screen size conversions
- Consumer research
- ACORN
- Abbreviations
Executive Summary
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- UK market for TVs buoyed by new technologies
- Multiple TVs are common in UK households
- Sales of TV sets to hit 5 million in 2003
- Consumers prefer sets with larger screen
- Six brands dominate the TV sector
- No single distribution channel dominates the market
- Sony is the leading advertiser of TVs
- A quarter of all households have a widescreen TV
- The importance of a well-known brand persists
- Prospects are good for the TV sector
Market Drivers
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- Consumer spending set to continue
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- Figure 1: PDI and consumer expenditure, at constant 1998 prices, 1998-2007
- Elderly population presents a mixed bag
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- Figure 2: Trends and projections in UK population, by age group, 1998-2007
- More homes means more TVs
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- Figure 3: UK households and one-person households, 1998-2007
- Rental market dying out
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- Figure 4: Rental and ownership of TV sets, 2000 and 2003
- Black and white fades out
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- Figure 5: Rental and ownership of monochrome TV sets, 2000 and 2003
- Audio-visual activities
- Cable and satellite continue to grow
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- Figure 6: Annual market share of viewing, by channel, 1998-2002
- Consumer choice hastens replacement cycle
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- Figure 7: UK penetration of digital and multichannel TV, 2003
- Staying in beats going out
- Vibrant market ensures competitive pricing
Market Size and Trends
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- 2003 expected to be a boom year
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- Figure 8: UK retail sales of TV sets, by value, at current and constant prices, 1998-2003
- Figure 9: UK retail sales of TV sets, by volume, 1998-2003
- Rental market faltering
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- Figure 10: Volume of new TV set rentals, 1998-2003
Market Segmentation
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- Bigger and better
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- Figure 11: Sales of small-screen versus large-screen TVs, by volume and value, 1998-2002
- Sales of large-screen sets continue to increase
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- Figure 12: Volume sales of TV sets, by screen size, 1998-2002
- Figure 13: Volume sales of TV sets, by screen size, 2002
- Teletext is now a standard feature
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- Figure 14: Penetration of features among new (main) TVs purchased in the past 12 months, 2000-03
- Figure 15: Graphic presentation of penetration of features among new (main) TVs purchased in the past 12 months, 1999-2003
- Sales of widescreen TVs multiply
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- Figure 16: Sales of widescreen TVs, by volume and value, at current prices, 1998-2002
- IDTV
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- Figure 17: Sales of integrated digital TVs, by volume and value, at current prices, 2000 and 2002
The Supply Structure
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- Home production falters
- Brand shares
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- Figure 18: Estimated UK retail shares of the main TV manufacturers, by value, 2001 and 2002
- Companies and brands
- Sony
- Panasonic
- Philips
- Toshiba
- JVC
- Bush
- New product development
- Time for change
- Digital dilemma
- Digital duo
- Interactive TV
- Big is best
- Flat, but not deflated
- LCD sets
- Plasma screens
- Home cinema solutions
- Company-specific innovations
- JVC – Smart Surround Set-up Home Cinema
- Sony – Cocoon
- Vivadi – Venus plasma screen
- Frontier Silicon and Samsung – Logie chip
- Sharp – Aquos Mobile LC151E
Advertising and Promotion
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- Rapid evolution demands promotion
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- Figure 19: Main monitored media advertising expenditure on TVs, 1998-2003
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- Figure 20: Main monitored media advertising expenditure on TV sets, by advertiser, 2000-02
- Promoters prefer the press
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- Figure 21: Total adspend on TV sets, by media channel, 2003*
- Industry focuses on promoting flat-screen TVs
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- Figure 22: Top five TV products promoted, as percentage of total adspend, 2003*
- Rise in adspend to end of 2003
Distribution
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- High-profile consumables
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- Figure 23: Retail shares of the UK TV market, by type of outlet, 2001-03
- Internet sales creep up
- The Alba approach
The Consumer – Household Penetration
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- Ownership of colour TVs hits saturation levels
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- Figure 24: Household penetration and location of TV sets, 2000 and 2003
- Growing share of consumers have three or more TVs
- Younger consumers more likely to have purchased a TV set
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- Figure 25: Number of TV sets owned, by gender, age and socio-economic group, 2003
- Presence of children prompts purchase of TV sets
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- Figure 26: Number of TV sets owned, by lifestage, presence of children and Mintel's Special Groups, 2003
- The more the merrier
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- Figure 27: Number of TV sets owned, by marital status, working status and household size, 2003
- Over half of all home buyers have three or more TVs
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- Figure 28: Number of TV sets owned, by region and home ownership, 2003
- Screen size does matter
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- Figure 29: Colour TV sets owned, by screen size, by gender, age and socio-economic group, 2003
- A quarter of pre-/no family have large-screen TVs
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- Figure 30: Colour TV sets owned, by screen size, by lifestage, presence of children and Mintel's Special Groups, 2003
- Larger households opt for large-screen sets
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- Figure 31: Colour TV sets owned, by screen size, by marital status, working status and household size, 2003
- A fifth of London households have a 30-inch+ set
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- Figure 32: Colour TV sets owned, by screen size, by region and home ownership, 2003
- Almost a third of consumers have purchased a new set in the last 12 months
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- Figure 33: Acquisition of colour TV sets, by gender, age and socio-economic group, 2003
- Four in ten pre-/no families have recently purchased a colour TV
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- Figure 34: Acquisition of colour TV sets, by lifestage, presence of children and Mintel's Special Groups, 2003
- Larger households purchase more new TVs
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- Figure 35: Acquisition of colour TV sets, by marital status, working status and household size, 2003
- Homeowners are least likely to rent TVs
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- Figure 36: Acquisition of colour TV sets, by region and home ownership, 2003
The Consumer – Type of TV/Factors Important to Purchase
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- Type of TV in the home
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- Figure 37: Types of TV in the home, August 2003
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- Figure 38: Graphic presentation of types of TV in the home, August 2003
- Over four in ten younger consumers look for special features
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- Figure 39: Types of TV, by gender, age and socio-economic group, August 2003
- Eight in ten consumers without children at home look for standard sets
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- Figure 40: Types of TV, by lifestage, presence of children and Mintel’s Special Groups, August 2003
- A fifth of households with four or more people have combined sets
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- Figure 41: Types of TV, by marital status, working status and household size, August 2003
- Specialised sets most popular in the North West
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- Figure 42: Types of TV, by region and ACORN categories, August 2003
- High share of satellite customers have a specialised TV
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- Figure 43: Types of TV, by media usage, commercial TV viewing and stores visited, August 2003
- Widescreen equally popular with men and women
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- Figure 44: Types of TV in the home, by gender, age and socio-economic group, August 2003
- Standard analogue sets will do for 75% of retired consumers
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- Figure 45: Types of TV in the home, by lifestage, presence of children and Mintel’s Special Groups, August 2003
- Just under a third of married consumers have a standard digital TV
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- Figure 46: Types of TV in the home, by marital status, working status and household size, August 2003
- Widescreen fails to appeal to Thriving and Rising consumers
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- Figure 47: Types of TV in the home, by region and ACORN categories, August 2003
- Broadsheet readers prefer standard TVs
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- Figure 48: Types of TV in the home, by media usage, commercial TV viewing and stores visited, August 2003
- Factors considered important when buying a TV
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- Figure 49: Factors considered most important when buying a TV, August 2003
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- Figure 50: Factors considered most important when buying a TV, August 2003
- Almost half of ABs are reluctant to upgrade
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- Figure 51: Factors considered most important when buying a TV, by gender, age and socio-economic group, August 2003
- Aesthetics of little interest to retired and parents of young children
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- Figure 52: Factors considered most important when buying a TV, by lifestage, presence of children and Mintel’s Special Groups, August 2003
- Well-known brands more important to married consumers
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- Figure 53: Factors considered most important when buying a TV, by marital status, working status and household size, August 2003
- Brand names important to consumers in the North West
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- Figure 54: Factors considered most important when buying a TV, by region and ACORN categories, August 2003
- New features more popular with heavy TV viewers
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- Figure 55: Factors considered most important when buying a TV, by media usage, commercial TV viewing and stores visited, August 2003
- Other factors to sway consumers’ purchasing preferences
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- Figure 56: Other factors considered most important when buying a TV, by gender, age and socio-economic group, August 2003
- Cost is a key factor for large share of retired consumers
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- Figure 57: Other factors considered most important when buying a TV, by lifestage, presence of children and Mintel’s Special Groups, August 2003
- Larger households spend more on TVs
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- Figure 58: Other factors considered most important when buying a TV, by marital status, working status and household size, August 2003
- Consumers in London and Scotland unlikely to buy inexpensive TVs
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- Figure 59: Other factors considered most important when buying a TV, by region and ACORN categories, August 2003
- Inexpensive sets most popular with red-top readers
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- Figure 60: Other factors considered most important when buying a TV, by media usage, commercial TV viewing and stores visited, August 2003
- Important purchasing factors by type of TV owned
- Plasma screens favoured by the discerning consumer
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- Figure 61: Factors considered important for purchase, by type of TV in the home, August 2003
- The most affluent like plasma sets
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- Figure 62: Factors considered important for purchase, by type of TV in the home, August 2003
- Old set kept by most standard TV owners
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- Figure 63: Type of TV in home, by factors considered important for purchase, August 2003
- Consumer typologies
- Cluster 1 – Quality first (13% of sample)
- Cluster 2 – Bargain box (44% of sample)
- Cluster 3 – TV researchers (12% of sample)
- Cluster 4 – TV techies (17% of sample)
- Cluster 5 – Practical people (14% of sample)
- Quality is a major issue for 20% of ABs
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- Figure 64: Consumer typologies, by gender, age and socio-economic group, August 2003
- Large share of pre-/no families are TV techies
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- Figure 65: Consumer typologies, by lifestage, presence of children and Mintel’s Special Groups, August 2003
- High proportion of single people go for good looks
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- Figure 66: Consumer typologies, by marital status, working status and household size, August 2003
- Consumers in the South most likely to put quality first
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- Figure 67: Consumer typologies, by region and ACORN categories, August 2003
- Practical people favour Asda and Tesco
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- Figure 68: Consumer typologies, by media usage, commercial TV viewing and stores visited, August 2003
- Cross-analysis by type of TV reveals practical people power
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- Figure 69: Cross-analysis of consumer typologies, by type of TV in the home, August 2003
- Small share of quality first consumers upgrade and keep their old TV
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- Figure 70: Cross-analysis of consumer typologies, by factors considered important for purchase, August 2003
The Future
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- TV industry switched on to progress
- A rival in the PC?
- All singing, all dancing – centre of attention
- Promoting democracy
- On the wall
- User-friendliness is key to future success
Forecast
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- Figure 71: Forecast of the retail sales of TV sets, by value, 2003-07
- Figure 72: Forecast of the retail sales of TV sets, by volume and average price, 2003-07
- Replacement and multiple ownership essential to the market
- Flat-screen and plasma to increase market share
- Improved technology must avoid creating consumer confusion
- Factors used for forecast
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