Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- ACORN
- Abbreviations
Executive Summary
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- Heatwave boosts industry sales
- Impulse sales up
- Discounts boost take-home sales
- Children’s spend on ice cream to decline
- Luxury driving growth
- NPD stimulates demand
- Long-term outlook
Market Drivers
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- Temperature and seasonality
- Summer heat
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- Ice cream sales by volume, average summer temperature and sunshine hours, 1992-2003
- The season begins with Easter
- More spending on leisure
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- Leisure services spend as a percentage of consumer expenditure, 1997-2002
- Amenities become the norm in UK households
- Freezer penetration
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- British household penetration of refrigeration appliances, 1998-2003
- Take-home offsets weather
- Role of children
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- Average amount of money received per week by children aged 7-14, by gender and age group, 2001-03
- Unfavourable demographic changes
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- Trends and projections in the UK population, by gender and age group, 1998-2007
- The importance of family
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- UK household size, 1998-2007
- Luxury to offset demographic changes
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- PDI and consumer expenditure, at constant 1998 prices, 1998-2007
- Trends and projections in the UK population, by socio-economic status, 1998-2007
- Rise of the snack culture
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- Impulse, treat and replacement snackers, by demographic sub-group, January 2002
- More for your money
- Luxury as a reward for stress
- Health concerns and dieting backlash
Market Sizes and Trends
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- Extreme heat halts decline
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- UK retail sales of ice cream, by value, 1998-2003
- Take-home and impulse sectors
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- UK retail sales of impulse and take-home ice cream, by value, 1998-2003
- UK retail sales of impulse and take-home ice cream, by value, 1998-2003
- Take-home
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- UK retail sales of take-home ice cream, by volume, 1998-2003
- UK retail sales of take-home ice cream, by value, 1998-2003
- Impulse
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- UK retail sales of impulse ice cream, by volume, 1998-2003
- UK retail sales of impulse ice cream, by value, 1998-2003
- Price under pressure
- A premium on impulse
- Trading up
- Innovation shapes the market
Market Segmentation
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- Impulse ice cream
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- Retail sales of impulse ice cream, by segment, 1999-2003
- Soft/scoop
- Wrapped hand-held ice cream
- Chocolate snacks
- Children’s
- Refreshment
- Cones
- Others
- Take-home ice cream
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- UK retail sales of take-home ice cream, by segment, 1999-2003
- Multipacks
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- UK retail sales of multipacks, by segment, 1999-2003
- Standard and bulk
- Premium and super-premium
- Complete ice cream desserts
- Frozen yogurt and sorbets
- Low-fat
- Organic boom
The Supply Structure
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- Consolidation further thins field in impulse
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- Manufacturers’ branded shares in the wrapped impulse ice cream market, 1999-2003
- Indulgence suppliers see strong gains in take-home
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- Manufacturers’ shares in the take-home sales of ice cream, 1999-2003
- Wall's
- Ben & Jerry's
- Masterfoods
- Häagen-Dazs
- Richmond
- Frederick’s Dairies – Cadbury's
- Mackie's
- Yeo Valley
- Rocombe Farm
- Brand Innovations
- Other brands
- Own-label
New Product Briefs
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- January 2004
- December 2003
- November 2003
- October 2003
- September 2003
- August 2003
- July 2003
Advertising and Promotion
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- Brands ride on strength of countlines
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- Main monitored media advertising expenditure on ice cream, 1998-2003
- Decline in overall spend
- Ambient chocolate brands do the work
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- Main monitored media advertising expenditure on selected major brands, by manufacturer, 2001 and 2003
- Wall’s commands majority of spending
- Wall’s increases activity for 2003
- Long-term strategies
- Magnum 7 Deadly Sins
- Seasonal impact extends to advertising
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- Seasonal patterns in main monitored media advertising expenditure, by manufacturer, by quarter, 2002
- Spend drops below the line
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- Point-of-sale promotions during November 2003
- On-pack promotions, November 2003
Distribution
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- Impulse implications
- Breaking the monopoly
- Prohibition of freezer exclusivity
- Chilling options
- Impulse outlet analysis
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- Sales of wrapped impulse ice cream, by outlet type, 1999-2003
- CTNs and independents
- Garage forecourts
- Seasonal outlets and leisure venues
- Ice cream vans
- Take-home
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- UK retail sales of take-home ice cream, by outlet type, 1999-2003
- Grocery multiples vs independents
- Freezer centres
- Co-op
The Consumer
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- Trends in purchase
- Trends in impulse ice cream purchased, 1999-2003
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- Types of ice cream purchased in the last six months (users only), 1999-2003
- Trends in take-home purchasing, 1999-2001
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- Ice cream and frozen desserts bought to eat at home, 1999 and 2001
- Ice cream and frozen desserts bought to eat at home, November 2003
- The impulse sector
- Chocolate: sticks, ice and frozen confectionery bars
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- Impulse purchase of chocolate sticks, ice and confectionery bars, by gender, age and socio-economic status, November 2003
- Adult-targeted ice cream hits the mark
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- Impulse purchase of chocolate sticks, ice and confectionery bars, by presence of children, lifestage and Mintel's Special Groups, November 2003
- Dark/milk chocolate sticks popular as family treat
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- Impulse purchase of chocolate sticks, ice and confectionery bars, by working status and household size, November 2003
- Impulse purchase of chocolate sticks, ice and confectionery bars, by region and ACORN categories, November 2003
- Media usage has low impact
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- Impulse purchase of chocolate sticks, ice and confectionery bars, by media usage, commercial TV viewing and supermarkets used, November 2003
- Wrapped and traditional scoop cones, and the mini-tub
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- Impulse purchase of wrapped and traditional scoop cones, and mini-tubs, by gender, age and socio-economic status, November 2003
- Mini-tub has high penetration with ABC1s
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- Impulse purchase of wrapped and traditional scoop cones, and mini-tubs, by presence of children, lifestage and Mintel's Special Groups, November 2003
- Impulse purchase of wrapped and traditional scoop cones, and mini-tubs, by working status and household size, November 2003
- Impulse purchase of wrapped and traditional scoop cones, and mini-tubs, by region and ACORN categories, November 2003
- Heavy TV viewers go for cornets
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- Impulse purchase of wrapped and traditional scoop cones, and mini-tubs, by media usage, commercial TV viewing and supermarkets used, November 2003
- Ice and fruit lollies
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- Impulse purchase of ice and fruit lollies, by gender, age and socio-economic status, November 2003
- Lollies for the younger kids
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- Impulse purchase of ice and fruit lollies, by presence of children, lifestage and Mintel's Special Groups, November 2003
- Impulse purchase of ice and fruit lollies, by working status and household size, November 2003
- Impulse purchase of ice and fruit lollies, by region and ACORN categories, November 2003
- Impulse purchase of ice and fruit lollies, by media usage, commercial TV viewing and supermarkets used, November 2003
- Take-home sector
- Tub ice cream
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- Take-home tub ice cream, by gender, age and socio-economic status, November 2003
- Families see value in own-label
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- Take-home tub ice cream, by presence of children, lifestage and Mintel's Special Groups, November 2003
- Take-home tub ice cream, by working status and household size, November 2003
- Bias towards the Thriving group
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- Take-home tub ice cream, by region and ACORN categories, November 2003
- Take-home tub ice cream, by media usage, commercial TV viewing and supermarkets used, November 2003
- Take-home purchases – other types
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- Purchase of other take-home ice cream products, by gender, age and socio-economic status, November 2003
- Purchase of other take-home ice cream products, by presence of children, lifestage and Mintel's Special Groups, November 2003
- Take-home confectionery varies in bias from other take-home products
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- Purchase of other take-home ice cream products, by working status and household size, November 2003
- Purchase of other take-home ice cream products, by region and ACORN categories, November 2003
- Purchase of other take-home ice cream products, by media usage, commercial TV viewing and supermarkets used, November 2003
- Summary – comparing take-home and impulse purchasing
- Non-purchasers
The Consumer –Attitudes, Habits and Preferences
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- Attitudes, habits and brand opinions
- Overview
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- Attitudes towards ice cream, November 2003
- Ice cream habits and attitudes
- Home-owning groups stock the freezer
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- Ice cream habits and attitudes, by gender, age and socio-economic status, November 2003
- Families and retired groups keep the stock up
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- Ice cream habits and attitudes, by presence of children, lifestage and Mintel's Special Groups, November 2003
- Those with more income see ice cream as a treat
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- Ice cream habits and attitudes, by working status and household size, November 2003
- Ice cream habits and attitudes, by region and ACORN categories, November 2003
- Internet users confirm the income skew for treat purchasing
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- Ice cream habits and attitudes, by media usage, commercial TV viewing and supermarkets used, November 2003
- Preferences for eating ice cream – when and where
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- Preferences for eating ice cream – when and where, by gender, age and socio-economic status, November 2003
- Ice cream on holidays
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- Preferences for eating ice cream – when and where, by presence of children, lifestage and Mintel's Special Groups, November 2003
- Two-person, 4+ households eat ice cream all year round
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- Preferences for eating ice cream – when and where, by working status and household size, November 2003
- Preferences for eating ice cream – when and where, by region and ACORN categories, November 2003
- Media usage has little impact on ice cream preferences
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- Preferences for eating ice cream – when and where, by media usage, commercial TV viewing and supermarkets used, November 2003
- Attitudes towards ice cream brands and costs
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- Attitudes towards ice cream brands and costs, by gender, age and socio-economic status, November 2003
- Brands less critical to households with children
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- Attitudes towards ice cream brands and costs, by presence of children, lifestage and Mintel's Special Groups, November 2003
- Smaller households willing to pay for luxury
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- Attitudes towards ice cream brands and costs, by working status and household size, November 2003
- Attitudes towards ice cream brands and costs, by region and ACORN categories, November 2003
- Brands matter to heavy media users
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- Attitudes towards ice cream brands and costs, by media usage, commercial TV viewing and supermarkets used, November 2003
- Product repertoire, by opinions, habits and preferences
- Attitudes by impulse products
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- Number of impulse ice cream types purchased, November 2003
- Number of impulse ice cream types purchased, by attitudinal statements, November 2003
- Attitudes by take-home products
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- Number of take-home types purchased, November 2003
- Number of take-home types purchased, by attitudes towards ice cream, November 2003
The Future
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- Innovation to compensate for unpredictable weather
- Inventive advertising
- Trading up
- Everyday luxuries
- A declining impulse and the return to take-home
- The dispenser question
- Confectionery-branded boom
- More for kids
- Competition for shelf space
- Organic food trends
- Refreshment against indulgence
- Demographics mixed
Forecast
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- A melting market
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- Forecast of the UK ice cream market, in current terms, 2003-07
- Forecast of the UK ice cream market, in constant terms, 2003-07
- Take-home performs better
- Healthier variants the way forward
- Luxurious products needed for significant growth
- Factors incorporated
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