Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- ACORN
- Abbreviations
Summary of Key Report Findings
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- A resilient sector
- 17 million holidays a year
- Stagnant domestic market worth £2 billion
- More than 4,000 parks across the UK
- France remains the most popular foreign destination
- Mobile homes are the most popular
- A family holiday
- ABs prefer camping
- Investment in domestic tourism will benefit sector
Market Factors
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- Economic resilience
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- Figure 1: Economic indicators for the UK economy, 1997-2006
- Fuel prices
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- Figure 2: Annual crude oil prices and UK expenditure, 1997-2001
- Domestic events override international uncertainty
- Technology expands the market
- Weather
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- Figure 3: Monthly trends and averages for rainfall in England and Wales in the months April-October, 1997-2001
- Car ownership
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- Figure 4: Trends in UK population and the number of cars in the UK, 1998-2007
- Figure 5: UK household ownership of cars, 1996-2002
Market Size and Trends
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- The overall holiday market
- Domestic holidays
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- Figure 6: Number of short and long domestic holidays taken by UK residents, 1997-2002
- Holidays abroad
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- Figure 7: Number of holidays taken abroad, package and independent, by UK residents, 1997-2002
- Camping and caravanning market
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- Figure 8: Number of UK consumers taking a camping or caravanning holiday each year, 2000-02
- Domestic market
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- Figure 9: Domestic market for camping and caravanning holidays, 1997-2003
- Figure 10: Number of camping and caravanning trips, nights and spend for UK holidays, 2001
- Increased popularity of short breaks
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- Figure 11: Number of trips and spend of short and long domestic holidays, 2001
- Holidays abroad
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- Figure 12: Overseas market for camping and caravanning holidays, 2002
Market Segmentation
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- Domestic
- The camping and caravanning parks
- UK park grading systems
- A renaissance in caravanning
- The package market
- Short-haul
- Package holidays
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- Figure 13: Proportion of sites in European countries for major camping and caravanning operators, 2003
- Long-haul
- Motorhomes
- Package
- Africa
- Antarctica
- Himalayas
- Latin America
- US
The Supply Structure
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- Camping and caravanning clubs
- The Camping and Caravanning Club
- The Caravan Club
- Camping and caravanning operators
- Bourne Leisure
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- Figure 14: Location of Bourne Leisure’s UK holiday parks
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- Figure 15: Haven Europe sites, 2003
- Holidaybreak plc
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- Figure 16: Holidaybreak plc, financial figures, 1998-2002
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- Figure 17: Site locations for Eurocamp, Keycamp and EuroSites, by country, 2003
- Canvas Holidays
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- Figure 18: Canvas Holidays campsites, 2003
- Others
The Consumer
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- Types of camping and caravanning accommodation
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- Figure 19: Trends in accommodation used on holidays in the last three years, 1999-2003
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- Figure 20: Demographic trends of consumers taking any camping and caravanning holiday, 1999-2003
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- Figure 21: Accommodation used on camping and caravanning holidays in the last three years, by demographic sub-group, February 2003
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- Figure 22: Accommodation used on camping and caravanning holidays in the last three years, by lifestage, Mintel’s Special Groups and ACORN categories, February 2003
- Attitudes towards camping and caravanning holidays
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- Figure 23: Attitudes towards camping and caravanning holidays, February 2003
- Positive attitudes
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- Figure 24: Positive attitudes towards camping and caravanning, by demographic sub-group, 2003
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- Figure 25: Positive attitudes towards camping and caravanning, by lifestage, Mintel’s Special Groups and ACORN categories, 2003
- Negative attitudes
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- Figure 26: Negative attitutes towards camping and caravanning, by demographic sub-group, 2003
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- Figure 27: Negative attitutes towards camping and caravanning, by lifestage, Mintel’s Special Groups and ACORN categories, 2003
- Other attitudes
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- Figure 28: Attitudes towards campsite facilities and holiday image, by demographic sub-group, 2003
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- Figure 29: Attitudes towards campsite facilities and holiday image, by lifestage, Mintel’s Special Groups and ACORN categories, 2003
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- Figure 30: Consumer preferences for taking a camping or caravanning holiday and for the type of accommodation, by demographic sub-group, 2003
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- Figure 31: Consumer preferences for taking a camping or caravanning holiday and for the type of accommodation, by lifestage, Mintel’s Special Groups and ACORN categories, 2003
The Future
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- Regional development to give boost to the domestic market
- Uncertainty will benefit camping and caravanning
- A growth of niche interest sites…
- …and themed holidays
- Image makeover needed
- A wider availability of fly-drive holidays
Forecast
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- Figure 32: Forecast of the domestic camping and caravanning market, by value, 2002-07
- Figure 33: Forecast of the domestic camping and caravanning market, by volume and average expenditure, 2002-07
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