Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- Socio-economic group
- ACORN
- Abbreviations
Executive Summary
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- Ups and downs but…
- …plenty of innovation
- Brand shares
- Readership
- The future
Market Drivers
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- Household composition
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- Figure 1: UK household structure, 1998-2007
- The population structure by age
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- Figure 2: Trends and projections in total UK population, by age group, 1998-2007
- Access to the Internet
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- Figure 3: British Internet penetration, 2001-03
- Figure 4: Internet penetration, by socio-economic status, 2001-03
- Competition for leisure time
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- Figure 5: UK recreational and cultural spending at current prices, 1998-2002
- Newspapers and transport
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- Figure 6: Passenger kilometres travelled in GB, by mode of transport, 1971-2001
- News in the community
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- Figure 7: Attitudes towards newspapers, 1997-2003
- The revenue stream
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- Figure 8: Average cover prices of national daily and Sunday newspapers, 1998-2002
Market Size and Trends
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- Annual sales on the decline
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- Figure 9: Annual sales of national newspapers, by volume, 1978-2003
- Sundays declining faster than dailies
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- Figure 10: Annual volume sales of national newspapers, 1998-2003
- Sunday popular tabloids suffered the most
- Sunday broadsheets hold up well
- Price promotions
- Competitions and offers
- Celebrity stories
- Targeting reader sub-groups
- Consumer expenditure outpaces advertising revenue
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- Figure 11: Consumer expenditure on national newspapers and advertising revenue, at current prices, 1998-2003
- Upturn in ad revenue expected in 2003
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- Figure 12: Consumer expenditure on national newspapers and advertising revenue, at constant prices*, 1998-2003
- Less than buoyant demand for advertising
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- Figure 13: Share of consumer expenditure on national newspapers and advertising revenue at current and constant 1998 prices, 1998-2003
- Publishers look to cut costs
- Balance between display and classified remains unchanged
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- Figure 14: National newspaper advertising revenue, by type of advertisement, at current prices, 1998-2003
- Ad revenue varies by title
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- Figure 15: National newspaper advertising revenue, by type of advertisement, at current prices, 1998-2003
Market Segmentation
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- Circulation for national daily and Sunday papers
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- Figure 16: Trends in average circulation/issue for national daily and Sunday newspapers, 1998-2003
- Tabloids versus broadsheets
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- Figure 17: Trends in average circulation for tabloid and broadsheet newspapers, 1999-2003
- Broadsheet supplements
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- Figure 18: Supplements* to broadsheets, October 2003
- Adding value and attracting more readers
The Supply Structure
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- Net revenues
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- Figure 19: National newspaper net revenues, 1998-2003
- Circulation by title
- Bulk copies
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- Figure 20: Bulk copies as percentage of total, 2002-03
- National daily circulation
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- Figure 21: National daily newspaper circulation*, 2001-03
- Broadsheets have seen the most change
- The little Independent
- Broadsheet/tabloid division disappearing
- National Sunday circulation
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- Figure 22: National Sunday newspaper circulation, 2001-03
- Developments within the broadsheet sector
- Publisher shares – total market
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- Figure 23: Market shares of national newspaper publishers, by total volume, 2001-03
- Publisher shares – daily newspapers
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- Figure 24: Market shares of national daily newspapers, by publisher, 2001-03
- Publisher shares – Sunday newspapers
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- Figure 25: Market shares of national Sunday newspapers, by publisher, 2001-03
- Major publishers
- News International Newspapers Ltd
- Trinity Mirror plc
- Associated Newspapers Ltd
- Express Newspapers
- Telegraph Group Ltd
- The Guardian Media Group plc
- Independent Newspapers (UK) Ltd
- Financial Times Ltd
- Press Holdings
- Online publishing
Advertising and Promotion
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- Above-the-line advertising substantial
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- Figure 26: Main monitored media advertising expenditure by national newspapers, 1998-2003
- Adspend by publisher/title
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- Figure 27: Main monitored media advertising expenditure by national newspapers, by publisher and title, 1998-2002
- Below-the-line advertising
Distribution
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- Little change in distribution pattern
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- Figure 28: Retail sales* of national newspapers, by type of outlet, 2001 and 2003
- CTNs and convenience stores dominate distribution
- Guaranteeing regular purchase
The Consumer
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- Regular readership
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- Figure 29: Regular newspaper readership, 1999-2003
- Regular readership by demographics
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- Figure 30: Newspaper readership by type, by gender, age and socio-economic status, 2003
- Figure 31: Newspaper readership, by socio-economic status, 2003
- Figure 32: Newspaper readership by type, by lifestage, children and Mintel's Special Groups, 2003
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- Figure 33: Newspaper readership by type, by working status and household size, 2003
- Figure 34: Newspaper readership, by type, by region and ACORN categories, 2003
- Figure 35: Newspaper readership, by type, by media usage, 2003
- Type of newspaper by demographics
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- Figure 36: National newspaper readership by type, by gender, age and socio-economic group, 2003
- Figure 37: Newspaper readership, by age, 2003
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- Figure 38: National newspaper readership, by type, by lifestage, children and Mintel's Special Groups, 2003
- Figure 39: National newspaper readership, by type, by working status and household size, 2003
- Figure 40: Newspaper readership, by type, by region and ACORN categories, 2003
- Figure 41: National newspaper readership, by type, by media usage, 2003
The Consumer – Attitudes and Typologies
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- Attitudes towards newspapers
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- Figure 42: Attitudes towards newspapers, by gender, 2003
- The importance of content
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- Figure 43: Aspects considered important when buying national daily or Sunday newspaper, 1999-2003
- Cluster analysis
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- Figure 44: Interest typologies, by aspects considered important, 2003
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- Figure 45: Interest typologies, by gender, age and socio-economic group, 2003
- Figure 46: Interest typologies, by lifestage, children and Mintel's Special Groups, 2003
- Figure 47: Interest typologies, by working status and household size, 2003
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- Figure 48: Interest typologies, by region and ACORN categories, 2003
- Figure 49: Interest typologies, by media use, 2003
- Figure 50: Interest typologies, by newspaper readership, 2003
- Figure 51: Interest typologies, by daily newspaper readership, 2003
The Future
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- Innovations encouraging growth
- Online investment important
- Publishers need to adapt quickly to market changes
- Complimentary media important
Forecast
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- Volume and real value decline on the cards
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- Figure 52: Forecast of consumer expenditure on national newspapers and advertising revenue, 2003-07
- Figure 53: Forecast of annual sales of national newspapers, 2003-07
- Adapting and embracing for the future
- Opportunities via the Net
- Input factors
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